Prepare a research proposal relating to a specified area of business Task 1 – Re
ID: 396634 • Letter: P
Question
Prepare a research proposal relating to a specified area of business
Task 1 – Research Proposal
In preparation for your final research project to complete your HD/HND, you are required to prepare a research proposal relating to a specified area of business.
The proposal should:
a. Formulate and record possible research project outline specifications;
b. Identify the factors that contribute to the process of research project selection;
c. Produce a research project proposal; and
d. Provide an appropriate plan and procedures for the agreed research project.
.
The research proposal should include the following:
a. An identification of the research question or hypothesis with justification for choice;
b. A justification of the chosen methodology in terms of the research question;
c. An action plan with target dates and methods for monitoring and planning; and
d. A code of ethics for the conduct of the study.
Explanation / Answer
Research Project Outline Specifications
Formulate and record possible research project outline specificationsAims and Objectives of the Research
The aim of this project is to conduct a research on file sharing growing industry which will allow Spotify to remain competitive. The objectives of this project are to give recommendations to senior management and shareholders of Spotify to create strategies to beat their competition
Introduction
P2P usage is mostly against the law because sharing of copyrighted files without permission from the copyright owner is involved. File sharing and copyright have flared controversy since 1999. Digital Economy Act 2010 addresses media policy issues related to digital media which also includes copyright infringement. Copyright infringement is using copyright-protected work without permission. Exclusive rights are granted to the holder of copyright such as a right to reproduce,
display, perform or distribute the protected material. Work
s creators are the copyright owners or the publisher or other companies copyright is given. Public opinion however supports the IP (intellectual property) rights.
Methodology for Collecting Data
Quantitative Research
Research that uses numerical analysis is called quantitative research. This research method decreases the data into numbers for example in the percentage of people who thinks file sharing should be legalised. The researcher is aware of they are looking for and they design all study aspects before data collection. Quantitative research is done using scientific methods. Methods of data collection in Quantitative research are:
Qualitative Research
Qualitative research is also known as field research which usually involves fieldwork. The researcher observes and records events and behaviour in their natural environment. Researcher visit people to observe the subject as it naturally or normally behaves. The researcher of qualitative research is concerned with process and practice instead of results. They concentrate on participants, experiences and perception and what way things make sense in their lives. Methods of Data Collection are:
Direct observation: the study of people in their natural setting. Observing people interactions and behaviour without participating
In-depth interviews: participants are taken in-depth interviews one on one basis. There are no specific set of questions.
Participation: Behaviours are observed through participating in the group and getting the first-hand experience
Focus group: a small group of participants are interviewed by a researcher. Focus groups are more structured and include 10-15 participants at one time.
Primary Research
The research involves gathering data though going out and collecting information yourself by surveys, interviews, ethnographic research.
Secondary Research
Secondary data collection is the process which involves collecting data from the journals, books, articles. Secondary research is the most common method used, it is basically accessing information which already been collected and published.
Identify the factors that contribute to the process of Research project selection
The organisation has to make one of the biggest decisions related to the research project they would take on. There are many factors that needed to be considered after the proposal has been received. The goals and needs of the organisation need to be kept in mind to choose the most variable option.
Project selection is a process to evaluate each idea of the project and choose the highest priority project. At this stage projects are just suggestions, therefore its selection is based on the project brief description.
Factors contribute to Research Project Selection
The research process cannot take place without a research problem which is considered as a heart of the research process. To convey the problem, the variable must be important and be able to be identified easily and each research problem must have a hypothesis. The research hypothesis is determined through translating a clearly defined research problem. The hypothesis must state the relationship between two or more variables into one or more populations.
Research problem will be explored first. Researcher explores the importance of the research problem, sources of research problem, consideration and steps to follow when the research problem is being formulated. The variable identification will be discussed second through the three common variables and four obvious measurement scales. Some factors need to be considered in the research process. Research problem sources spin around the four Ps
Research problem formulation is the process that includes these steps:
1. Variables are measurable factors that can presume more than one value. The three types of variables are characterised: dependent, extraneous and independent variables.
2. The different types of measurement scale are: interval scale, nominal scale, ordinal scale, ratio scale are used to classify variables.
3. The hypothesis is an uncertain state of the outcome of a research which points out the relationship between two or more variables waiting to be verified. Hypothesisallows the researcher to add the theory formulation if proved to be true. The alternate hypothesis and the hypothesis of the researcher are the most important factors when doing or analysing research.