Prepare a presentation of no less than 5 minutes and no more than 10 minutes in
ID: 376253 • Letter: P
Question
Prepare a presentation of no less than 5 minutes and no more than 10 minutes in which you address the following components. The format of the presentation should be in an electronic/digital form such as: a recorded PowerPoint® presentation (a PPT with an audio narration), a YouTube video, a Screencast-o-Matic MP4 recording, or any other recorded form where the presentation itself or a link can be uploaded for viewing.
Using Figure 4.4 in your text, identify your generational cohort. (I would be considered a Millennial)
Select a specific product or service that you consume on a regular basis and buy such as music, movies (in theater or purchased), streaming video, books, or clothing.
Research and explain the buying habits of your cohort in general for this type of product or service.
Compare and contrast your own personal habits and analyze why yours are the same or different. Consider:
Where you get information when making a buying decision
What sources are credible to you
Whether you buy online or in-store or use a combination to make a decision
Your preferred buying method
Discuss what marketing communication methods are most effective for you when you are looking to buy your identified product/service and explain why. Show at least one example.
Discuss how the marketer has integrated that marketing communication with their other activities such as TV, print, online advertising.
Explanation / Answer
Brands have been using social media marketing to publicize their product lines and their brand. In a digitally growing world where people use Internet extensively for all purposes, it is a great idea to market the brand using social media. This will help the brand to connect to the audience and will give the brand exposure to the consumer world. Listed below are the things which are required to market a brand on social media:
1. Choosing the right networks: There are a lot of social media platforms available on Internet. It is important to choose the best suitable and popular social networking media to market the Brand. As Facebook, twitter and Instagram are the most famous social media sites, marketing Dreamz brand on those platforms would be helpful.
2. Creating a Brand Icon: The Logo and the tagline of the Brand should be designed in such a way to give a gist of what the Brand is selling. Creating a Brand specific page for Dreamz brand on popular social media platforms like Facebook and Instagram is a good way to reach a large audience.
3. Post regularly: Posting regularly on social media will help keeping the customers engaged and interested in the Brand. Posting the updates and the product lines of the Dreamz Brand would help in engaging the customers and if they like the posts being posted they would surely visit back the page and also suggest it other people.