Can you please answer the following questions in regards to the company Amazon?
ID: 398472 • Letter: C
Question
Can you please answer the following questions in regards to the company Amazon? Thank you.
Brand Analysis
Brand Problem:
Current:
New:
Target Customer:
Product/service offered:
Competitive advantage:
Brand name (e.g. Nike):
Brand term (e.g. Just do
it):
Symbol (e.g. Swoosh):
Functional benefits (basic
benefits relating to
performance – e.g. Nike –
a good quality shoe):
Emotional benefits
(benefits that make the
customer feel good – e.g.
Nike – makes you feel fit
and healthy):
Brand concept (the essence of
the brand – e.g. excellence
in performance):
Brand Identity:
Physique – tangible form,
sound, smell, color, feel
Personality - character
Relationship – what is
exchanged, shared
Culture - the system of
values represented by the
brand
Reflection – what is the
aspired image?
Self-image – what is the
image of actual
customers?
Explanation / Answer
Brand Problem- Constant diversification in products and services .Amazon brand and its colors scheme differs from product to product with no discernible reasons.
Target Customer- Public of any age
Product /service offered- online shopping of retailed products
competitive advantages- focus on the customers and correct prediction of future shopping trends, brand delivery
Brand name- Amazon.com,Inc
Brand term- and you're done
symbols- amazon.com
functional benefits-largest online retailers on the planet, shipping free delivery with lowest price on the planet
Emotional benefits- best place to buy goods online
Brand concept- Usability and availability of online opportunities to the public
Physique- intangible form done through internet.
Personality- proving clear and honest transactions to public without hiddent activities.
Relationship- making things simpler and attractive for customers that everyone is attracted to buy at amazon.
Culture- Provide options to create a wish list and suggest products as per our interest. the company understand the needs of the customer where other companies have not reached.
Reflection- now amazon offers cloud based storage and computing services and also streaming of movies and songs for a flat annual subscription.
self image- widely accepted by customers as the best in online shopping as compare to competitors. getting positive reviews from the customers