Can you please answer the following questions for the company Amazon? Brand Anal
ID: 398731 • Letter: C
Question
Can you please answer the following questions for the company Amazon?
Brand Analysis & Revision for the company Amazon
Brand Analysis
Trait Considerations
Current
Trait Description
New, Revised, & Aspirational
Trait Description
Cultural Relevance:
(the social values & status
represented by the brand.)
Other key Brand traits:
(These would be additional brand
traits which you feel should be
included)
Brand Analysis
Trait Considerations
Current
Trait Description
New, Revised, & Aspirational
Trait Description
Cultural Relevance:
(the social values & status
represented by the brand.)
Other key Brand traits:
(These would be additional brand
traits which you feel should be
included)
Explanation / Answer
Cultural relevance:
Current trait description: Amazon's most tangible social value is its ability to achieve and accomplish more with less. The company seeks to meet the needs and requirements of its customers by adding more value and more meaning to their lives. In terms of status users of Amazon are encouraged to think big.
New, revised, and aspirational trait description: Going forward the trait that Amazon should aspire to develop is the ability to be an integral part of different aspects of a consumer’s life and the ability to enable the consumer to add maximum benefit and utility to his life through the use of Amazon. The company should aspire to become a technological platform which will be of use for all sorts of needs and requirements of the customers. The company should have the trait of fulfilling these needs in a socially responsible manner.
Other key brand traits:
Current trait description: The other key brand traits for Amazon are highest standards, focus on invention and simplification. The company has the highest standards for products, services and processes. Its brand is associated with good quality products and most efficient processes.
New, revised, and aspirational trait description: Going forward the trait that Amazon should aspire to develop is the ability to develop processes that will not only be efficient but that will also maximize the value creation and value addition for the customers. For this the company will have to take its trait of customer obsession to another higher level.