Please answers following questions an at ant systems are EXplain w b. Identify t
ID: 410222 • Letter: P
Question
Please answers following questions
an at ant systems are EXplain w b. Identify the link between brand name and trade mark. 2. Explain how a technology strategy provides a link between innovation strategy and business strategy 3. Recognize the importance of firm specific competencies in generating 4. long term profits. a. What are the types of strategic alliances? Explain them. reasons of strategic alliances failure. Explain that formal management techniques are an essential part of good R&ID; management. 6. Explain how two firms, A and B, in the same industry, investing the same in R&D; as a percentage of sales, can perform so differently. Firm A delivers two new patents and three new successful products: whereas firm B fails to deliver anything. Identify the different barriers to technology transfers. 7.Explanation / Answer
1: Limitation of patent are:
a: Applying for patent is a time consuming activity and a lenghty process where resource cost and tiime has to be put on it.
b:Annual fees has to bhe paid for keeping patent for life long.
c: Once the product got patent then some part of its technical details has to be published and available for public. This may get used by the competitors for much more advanced product.
d:Patents will be revoked once it is considered as not working.
B: Brand represent the reputation of a companys product while trade mark protect it legally.Brand gives image and that image got protected legally by the trade mark.Both respresent reputation and unique labelling of products. Both has essense ans singature of the company.
2:Technology is developed through innovation strategy and the business requirement.Innovation is all about bringing something new which has unique features and commercial cpaability . This will get embedded with the help of technology and it is developed as a commercial product through business strategy. Thus all have interlinks because one serves the need of the other.
3:Long term profits can be generated through
4: Strategic alliance: Types of aliances which helps an organisation to enhance their business opportunities.
They are: 1:Joint ventures 2:Outsourcing 3:Franchinsing 4:Product licensing 5: R&D 6: Distributors
Joint ventures: Where a company will have tieup with other companies inorder to share their facilities, resources or technology in certain region.
Outsourcing: Organisation will outsource certain functions to the outside company inorder to reduce the overall cost or to utilise the capability of other organisation.
Franchising: Service offering is licnenced to third partys under certain agreement . this will help in expansiion of business across region.
Product licensing: license provided to manufacture and sell a certain product.
R&D: research and development will be given to third parties for better product development.
Distributors: This helps in distribution storage of products and services with the help of other organisation.
Five reasons of strategic alliance failure are: