Please explain each answer in detail You are opening a new coffee house/deli in
ID: 414536 • Letter: P
Question
Please explain each answer in detail
You are opening a new coffee house/deli in Kalamazoo. You have 15 tables in the facility. You grind your own blends of coffee that you package and sell. 1.) Describe your establishment- atmosphere and location 2.) Give a list of basie menu items 3.) Define a consuner market scgment you would focus on (use all four variables that we have discussed- demographic, etc) - be detailed 4.) Define a business target market (Demographic, Geographic, Benefits) 5.) Do you have a premium, medium or value price strategy? Explain your strategy 6.) List two competitors to your business (with location and target market similarities) Explain why you consider them to be competitors 7.) Explain your differential advantage in the market place for both the consumer market as well as the business market 8.) What is the name of the coffee house/deli? (explain the logic of the name make sure you tie the name with your target market and differential advantage) 9.) Give 2 possible slogans you could use for advertising to consumers hours of oferationExplanation / Answer
Kalamazoo is a city in Michigan US. This area offers lot os science, technology and historical kind of exhibits and has plenty of research institutions.
1: Atmoshpere and location for cofee hous should depict the Kalamazoo culture and the ambience should be related to the culture. This helps in bringing the cultural affinity and it can be transferred to the customers easily.
2:List of menu items:
3: Market segmetation: The cofee shop should focus on daily visitors as well as touristors to the areas. Daily visitors like employees in insititutions, research students ( where they usually spend time in hangout points for discussions) and for tourist they have to widen their spread to incorporate to meet their apetite based on meals.
4:Business target market ( Majority would be group of students and staffs of varios research and other educational institutions. This can contribute more than 60%, then other localites ( 15%) and remaining would be tourist travellers. Demography is mostly og youngsters and highly educated group.
5:This is not required at this coffee shop as demography says disposable income variation is very less in this location.
6:Black owl cafe and Water street joint are the two major competitor. Among this Black owl cafe is a pretty old and established coffee joint.
7:The differential advantage is the quality coffee at the budgeted rate which can attract the right customers and also the wide spread which the shop have in the menu apart from the coffee
8:Cofee@ Kalamazoo . it will fit right to the area and the culture. The interior decoration and other ambience will depcit the cultural heritage of the place.
9:Possible slogans./ : A coffee with cultural experience. & Every day is a coffee day
10: Hours of operations: ( 11 am- 11pm). which can accomodate the majority of the demographics requirement