Case Study:- The Fitzgerald Machine Company is a $25MM per year custom metal fab
ID: 415825 • Letter: C
Question
Case Study:-
The Fitzgerald Machine Company is a $25MM per year custom metal fabrication shop. It has a work force of 30 machinists and 15 office personnel. Don Bradish was hired from Peptine Corporation three months ago as Fitzgerald's production scheduler. His background includes an undergraduate industrial engineering degree and three years of purchasing experience with Peptine immediately after college. He is a good fit for Fitzgerald's needs. He was hired by Jane Fitzgerald, Vice President of Operations and daughter of the company president.
Recently the company has been having difficulty meeting delivery schedule deadlines. Don was hired to improve the company's performance in on-time deliveries. So far, he has been learning the systems of the operations and studying possible solutions, but he has not yet determined the best course of action to recommend.
On Friday, June 21, a $300,000 order, which had been in the shop for nearly two months, was scheduled for shipment. On the Wednesday before scheduled delivery, the customer called and asked that delivery be delayed due to a labor dispute and work stoppage at his location. Although he expected the strike to be settled within one week or less, he was concerned that delivery of the order from Fitzgerald during the strike might cause unnecessary misunderstandings in the labor dispute. Don discussed this request with Jane, and they agreed to accommodate the customer's request on the condition that the customer agree to being billed on the originally scheduled delivery date and to pay on the originally contracted payment terms. The customer accepted those terms.
On Friday morning, June 21, the production manager reported to Don that the order would not be completed as scheduled and would probably require at least one more week to finish. Concerned about the impact of this delay on his job status, Don decided to investigate the cause of the delay before informing Jane of the problem. Before he could complete his inquiry, Jane called to inform him that she had just mailed the invoice for the order as agreed. She also suggested that Don negotiate with the customer a storage fee for the order, which would be paid in addition to the billing arrangement.
Don wondered what he should say to Jane next.
NOTE: Each answer and response should a minimum of 10 sentences in length and provide detail and examples.
Utilitarian approach
1. Provide a minimum of 2 options for Don to say to Jane. Provide positives and negatives to support your options. Note: these options will be used in other questions.
2. How would you measure costs for the options in this case study? Use examples applying the utilitarian approach.
Explanation / Answer
Reading the Case study you understand that Don is stuck in a moral dilemma situation regarding the order as on one hand he is worried about his Job and on the other hand is the loss to the company due to order being cancelled due to non-delivery.
The two options that he can choose from are as follows:
1. Tell nothing to Jane regarding the delay and try to allocate more manpower to complete the order by wednesday.
2. Inform the situation to Jane and discuss what should be the possible course of action.
Negative:If Don takes the first option, he will have to take ownership if the order is not complete by wednesday. Since Jane would not know anything about the situation she might come out outright and fire Don for his negligence as well costing the company its image.
On the positive side, if Don could achieve the order by Wednesday deadline by increasing the manpower and overtime hours, then he would not only be proving that he is completely capable of performin his role but would also be proud of his achievement.
If in the case Don opts for the second option, then whatever decision would be made would be from the top management.
Negatives:He would still not be sure of his job as he was especially hired for the situation the company is facing with the order and so may be fired for non performance of his duties.If Jane is very conservative, she might let the customer know about the delay and it might lead to a lower negotiated price. This might prove to be fatal to the company if it has happened earlier.
Positive:By informing Jane, Don would probably be correct as Jane would have handled such situations earlier and might give Don the insight with which they could accelerate the production to achieve the deadline. Jane would also appreciate Don for taking steps to investigate the delay and to have kept her informed of the situation as she was suggesting to charge a fee for storing the order in housefor the customer which would have been wrong.