CLOSING CASE Domino\'s Worldwide Domino\'s made its name by pioneering home deli
ID: 417303 • Letter: C
Question
CLOSING CASE Domino's Worldwide Domino's made its name by pioneering home delivery ser Its plans call for 4 to 6 percent growth in stores per year vice of pizza in the United States. The company was founded for the next few years (some 500 new stores annually. in 1960 in Ypsilanti, Michigan, by Tom Monaghan and his with the majority in foreign markets). Given this expan- brother, Jim. Domino's Pizza was sold to Bain Capital sion and clear international growth strategy, perhaps in 1998 and went public in 2004. On May 12, 1983, even more amazing is the 76 straight quarters of sane Domino's opened its first store internationally-in store sales growth in Domino's international stores. Winnipeg, Canada. And, in 2012, Domino's Pizza removed the word "Pizza" from the logo to emphasize its non-pizza are some things that the company has kept the same as in products. Its current menu features a variety of Italian the United States, and there are some things that are very American entrées, side dishes, and desserts. As Domino's expands its international businesses, th different. What is the same is the basic business model of In recent years, the growth for Domino's has been home delivery. This sets it apart from many of its rivals . With the U.S. fast-food market saturated and which changed their basic offering when they consumer demand weak, Domino's has been looking to foreign markets. For example, when Yum! Brands Ine international markets for growth opportunities. Today, introduced Pizza Hut into China, it radically altered th Imost all new store openings are outside the United format, establishing Pizza Hut Casual Dining al States. As of 2013, Domino's had 10,566 stores with 4,900 in the United States, 750 in the United Kingdom, 650 in India, and the remaining spread out in o countries. that offers a vast ribs, spaghetti, and st H selection of American fare-inc settin eak-in a full-service ut adopted this format because table service wasExplanation / Answer
2. Domino's has been very effective in getting customers satisfaction they expect. To accommodate local differences , Domino's gives special attention to the localities itsi establishments are.
Without changing their business model ,they make changes to menu and marketing mix to the needs and preferences of localities. For instance : in Asia, most of the menus are 50% veg as all of them there aren't non-vegetarians. Even offering toppings like paneer masala which is related to an infian cuisine is another practice they opted for to capture the Indian market .