Please watch the video clip of Big Apple Circus at http://media.pearsoncmg.com/p
ID: 418653 • Letter: P
Question
Please watch the video clip of Big Apple Circus at
http://media.pearsoncmg.com/ph/streaming/bp/2013/MGMT/Entrep/Entrep2012_BAC_Marketing.html,
and discuss the following questions:
Who is the target market of Big Apple Circus?
Why would they select this market segment?
What is their branding strategy?
Discuss the 4 P’s of the marketing mix for Big Apple Circus If the link doesn't work, please find information about Big Apple Circus at https://www.youtube.com/user/BigAppleCircusOrg and https://en.wikipedia.org/wiki/Big_Apple_Circus. In wikipedia, you can find the company's history and most recent status, and at their Youtube station, you can find many videos about their shows and recent "Save the Circus" movement. I think the information on these websites would be sufficient for you to complete the discussion topic.
Explanation / Answer
Product:Their Product is the quality artists and performers for the circus and broadway.A circus has sort pof traditional feel to it which gives them some distinction over its competitors.
Promotion:Their promotion was hugely depemdant on print media and radio back in the days but they have turned towards socialmedia and youtube.They have also collabrated ith famous artists and performed at their concerts for better public reach.
Price:They have priced the tickets such that an average family could watch the circus without breaking the bank and also the pricing is such that it becomes a great alternative to movies.
Place:The place can be anywhere in the world ,Since they performed in a Britney spears concert gave them several oppurtunities to perform elsewhere.They recently complted their trip to Abu dhabi for 12 days.Hence once they gain popularity the can sell out every show.