Please watch either Big Bucks, Big Pharma DOCUMENTARY. Link for the documentary
ID: 3500945 • Letter: P
Question
Please watch either Big Bucks, Big Pharma DOCUMENTARY. Link for the documentary on youtube: https://www.youtube.com/watch?v=D1uARFrI9U4&feature=youtu.be
answer the following questions:
1- What were the main argument(s) of the documentary?
2- What are your reactions after watching the video?
3- The pharmaceutical industry often uses direct-to-consumer advertising (DTCA) in order to profit. The U.S. is one of the few countries where DTCA is still legal. Do you think DTCA should be legal? Why or why not?
4- In what ways does healthcare and big pharma contribute to social control and medicalization? Discuss and provide examples.
Explanation / Answer
The Big Pharma documentary is reflective scientific visual that exposes how pharmaceuticals are creating customers rather than cure. These pharmaceutical corporation works on creating illness and the medicines for its consumption, rather than trying to heal the body. The most common mode of strategy they use to profit over our health is the creation of a disease, its list of symptoms, marketing and branding of their medicines for consumption. They view a healthy body as a decrement of profit and hence, the focus is always on disease rather than cure. The branding of the medicines is often misleading and unbalanced as it neglects the side effects and proper clinical trials on tested subjects, before it reaches the market for consumption. They work in strong association with medical doctors. Infant,these pharmaceuticals offer branded apparatus to medical graduates, thereby, creating a long term unholy connection of greed and profit. The investors in Big Pharma often includes rich elites, medical agencies and governments. This determines that people who are in power to work for the people, are functioning against them. I was shocked to see the documentary . What I really wondered after watching this documentary is how modernity has failed us. The profiting venturing case of Big Pharma is a global investment of creating disease and medicine. Modernization has shifted its paradigm from indegeous herbs as a mode of health care to pills (which contain harmful chemical). It is the common population that becomes the guinea pig for clinical trials, testing of diseases and its medicines. What we consume is necessarily not therapeutic, rather is reflective of the crony capitalism and lack of transparency in our healthcare system. The pharmaceutical industry often uses direct-to-consumer advertising, which should not be legal. There is no scientific research that shows a positive correlation between adverts and successful treatment in early provision of discomfort. Not only this, these adverts do not provide an in-depth knowledge about their medicines. For example, it does not show the list of side effects, the detailed list of chemicals used in medicine and the result of its clinical trials, thereby, creating a unbalanced view of the medicines being advertised. Last but not the least, these adverts subliminally creates a culture of disease and pill consumption, rather than focussing on the health. Subliminal messages effect the conscious decision of the viewer's, thereby exploiting the decision making of the consumers. In summary, we as healthy being, should be very well aware of the pills we are consuming and most important ,the physiological cause behind it.
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