Please visit and read the article from below link and answer below questions:- h
ID: 462911 • Letter: P
Question
Please visit and read the article from below link and answer below questions:-
https://hbr.org/2012/05/under-armours-founder-on-learning-to-leverage-celebrity-endorsements
You may visit this weblink https://www.underarmour.com/en-us & other web data to get more information about the company. Please answer in point form and remember to mention your list of references used.
* Has Under Armour developed brand extensions? (peruse the company website to answer the next questions)
* Has it expanded the scope of the offering?
* Has it entered new markets?
* What is your assessment of the leverage strategy and your predictions or recommendations for the future?
Explanation / Answer
Yes, Under armour has developed brand extension. The company in now offering other products like shoes etc.
Yes, It has expanded the scope of offering. the company
Yes, the company has entered into new markets like baseball or basketball
The leverage strategy works very well for Under Armour to improve their sales and make a name in the market. The company approach of using athletes to use and endorse its product has helped it to gain a major market share. Under Armour understands the bond between the an Athlete and consumers and are using all possible means to advertise it through their brand.
This strategy suits the company and help him to make a name in the market . Moreover, the nature of business also support the use od athletes to endorse its product thus company is on right track until the athletes are able to coomunicate the value of product to consumers.