In every job, there is some sales and marketing that must go on. You must persua

ID: 418997 • Letter: I

Question

In every job, there is some sales and marketing that must go on. You must persuade your boss to accept a new entrepreneurial idea; you must convince a team of colleagues that a particular strategy will work as just two examples.

Suppose that a new Social Media Marketing program is being developed for your school.

1. As an Administrator, how would you advertise it and find support for this new program?

2. What would be your goals in terms of advertising this new program to current and prospective students?

3. What type of advertising strategy would you suggest for this new Social Media Marketing major?

4. How is advertising and sales promotion similar? Dissimilar?

5. Which do you think is a more effective communication tool for marketing managers and why?

Explanation / Answer

Suppose that a new Social Media Marketing program is being developed for your school. As an Administrator, how would you advertise it and find support for this new program?

This particular social media marketing program has to be advertised in the correct way, also needs to be social media marketers to advertise the class. The advertising should be done correct manner. There should be social media involved in the larger part of the advertising. Advertise it through Facebook, emails, over the school radio, and things of that nature. There should also be flyers made and passed out throughout the campus. There is a lot that can come of intermedia advertising. When finding support for this new program I would such out individuals that would be interested in this program from current and past classes they have taken. I would also look for teachers would like to teach it marketing program.

•What would be your goals in terms of advertising this new program to current and prospective students?

When advertising this program/class to the students and potential students I would send out emails, Facebook notifications, commercials over the local school radio, and advertise it when students are signing up for school.

•What type of advertising strategy would you suggest for this new Social Media Marketing major?

I would use the Direct Approach when it comes to marketing the major. There is no need to do anything but be direct.

•How is advertising and sales promotion similar? Dissimilar?

Advertising

Promotion

Time

Long term

Short term

Price

Expensive in most cases

Not very expensive in most cases.

Suitable for

Medium to large companies

Small to large companies

Sales

Assumption that it will lead to sales

Directly related to sales.

Example

Giving an advertisement in the newspaper about the major products of a company

Giving free products, coupons etc.

About

A type of marketing tool

Purpose

Increase sales, brand building.

Increase sales.

Result

Slowly

very Soon

(Diffen, n.d.).

•Which do you think is a more effective communication tool for marketing managers and why?

“Non-personal channels of communicationmass-media communication channels, such as television, newspapers, radio, direct mail, and the Internet” (Dhar, Winer, R.,2013, p. 283.).I chose this communication tool because it is the one that can reach a larger span of individuals and promote the new social media marketing program in a way that cannot be otherwise done.