Since it began over 130 years ago, Nestlé’s success with product innovations and
ID: 419990 • Letter: S
Question
Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions has turned it into the largest Food Company in the world. The Company's strategy is guided by several fundamental principles. Nestlé's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines.
Nestlé is based on the principle of decentralization, which means each country is responsible for the efficient running of its business - including the recruitment of its staff. Nestlé giving a perfect illustration of a global understanding while putting people from different countries at the head of its headquarters in Switzerland. Indeed, its “Group Management” is then composed of two Austrian people, one Spanish, one Swiss, one Mexican, two Americans, one British and also one Swedish.
Nestlé adopt a flexible way of thinking, and tolerance in intercultural communication: it is not all about respecting each people’s beliefs, but also to be tolerant of different practices and methods of application across countries.
Nestlé, established International Training and Conference Centre to encourage interaction and give employees the possibility to express themselves about the way to apply process and also to interact between each other to better share knowledge of way of doings things.
Question: Evaluate international experience of Nestle's, by conducting SWOT analysis
Explanation / Answer
The SWOT analysis for Nestle is given below:
Strength
Weakness
Opportunity
Threats
Good Quality, increased on the customer loyalty.
Higher price, as that cannot attract on all kind of customers.
Create awareness on the brand and its importance towards its benefits on health care.
High Competitors in the market for Nestle.
The innovation and renovation is the major strength to the company.
The high cost is the weakness for the business to be launched in different business outlets.
The employee needs to adopt on intercultural practices to increase on the growth of the organization.
The same kind of food is provided with lower price, so the customer switch.
High customer service and increased market share towards diversification of the business.
Food contamination is the weakness for the company, as where the customers will be health conscious.
Training needs to be provided to the employees, so that helps the company to understand on the customer perception towards the product and service of the company.
Financial risks would increase on opening the outlets.
The employees are the strength to the company, as where they involve towards the growth and development of the company on adapting with culture and change.
Legal operation on the business is the threat for the company.
Strength
Weakness
Opportunity
Threats
Good Quality, increased on the customer loyalty.
Higher price, as that cannot attract on all kind of customers.
Create awareness on the brand and its importance towards its benefits on health care.
High Competitors in the market for Nestle.
The innovation and renovation is the major strength to the company.
The high cost is the weakness for the business to be launched in different business outlets.
The employee needs to adopt on intercultural practices to increase on the growth of the organization.
The same kind of food is provided with lower price, so the customer switch.
High customer service and increased market share towards diversification of the business.
Food contamination is the weakness for the company, as where the customers will be health conscious.
Training needs to be provided to the employees, so that helps the company to understand on the customer perception towards the product and service of the company.
Financial risks would increase on opening the outlets.
The employees are the strength to the company, as where they involve towards the growth and development of the company on adapting with culture and change.
Legal operation on the business is the threat for the company.