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Include one mission statement from your experience that meets the criteria and e

ID: 423185 • Letter: I

Question

Include one mission statement from your experience that meets the criteria and explain why you chose this mission statement. NOTE: this mission statement can come from your organization or it can be a mission statement of any organization.

Which of these statements are effective guides to decision-making within an organization?

Which, if any, of these mission statement examples risk becoming nothing more than “motivational tools”?

What features of Johnson & Johnson’s “Our Credo” made it so effective in guiding J&J’s response to the Tylenol tampering crisis?

Where was J&J’s "Our Credo" in the run-up to the Tylenol recall of 2010?

Comments and reactions to this statement: Absent any of these three requirements, a mission statement is incomplete at best and vacuous (mere grand-sounding words) at worst. Why?

Effective mission statements must meet three criteria:

They must express aspirations (goals/ideals).

They must provide practical guidance for strategic decisions and choices that face the organization.

They must express objectives that can be tested -- there has to be some way to determine whether or not an organization is meeting its goals.

List 3 references for thumbs up

file:///C:/Users/Jaymi/Downloads/mission_statements%20(1).pdf

Explanation / Answer

Effective mission statements must meet three criteria:

They must express aspirations (goals/ideals).

They must provide practical guidance for strategic decisions and choices that face the organization.

They must express objectives that can be tested -- there has to be some way to determine whether or not an organization is meeting its goals.