Describe, in-depth, the cultural communication barriers for your company to do b

Question

1. Describe, in-depth, the cultural communication barriers for your company to do business internationally.
2. Discuss specific push versus pull strategies for your product in a particular country.

1. Describe, in-depth, the cultural communication barriers for your company to do business internationally.
2. Discuss specific push versus pull strategies for your product in a particular country.

2Vle/content/411159 AD168 abs . A: DE Cheap Scrubs . Alic Unisex Solid Scrub T ? Clearance l a heartc D lynCH v, DONNELLY Global Communication Strategies Introduction and Alignment It is important to be aware of the various communication strategies and barriers related to different countries. Cultural barriers can make it difficult to communicat messages across cultures: for example, a message in one country could mean something different in another country. You must also know the difference between push strategy and a pull strategy and when it is best to use that strategy. The main decision with regard to c pull strategies. tion strategy is the choice between push an Upon completion of this assignment, you should be able to: Illustrate cultural communication barriers and communication strategies for a global business Resources Text: Global Business Today Instructions 1. Re-read Chapter 16 in your Global Business Today textbook. 2. this assignment using the company you selected in Workshop One. 3. Write a three page paper in which you a. Describe, in-depth, the cultural communication barriers for your company to do business internationally b. Discuss specific push versus pull strategies for your product in à particular country -4. Use proper spelling. grammar, and APA formatting-with a title page, reference page, and at least three references. 5. When you have completed your assignment, save a copy for yourself and submit a copy to your instructor using the Dropbox by the end of the workshop a. Be sure to include your last name in the title of your document. For example. Amanda Smith would name her Workshop Three. Assignment Five document SMITH-WS3A5.docx. the Dropbox Assessment Criteria web and

Explanation / Answer

a) The success of any business is counted in terms of its turn over and the expanding strategies. The more expansion goals the company has higher would be its market and share values. Expanding horizons has its own advantages as well as set backs. The product variety can be improved and the cultures of various nations are integrated while doing international business but at the same time the practices and work nature that are common in particular nation may not be adaptable to a foreign colleague. Cultural differences do not have a well defined answer as they are considered to be the widely accepted practice carried on bythe members of the society, this may be odd to the outsiders and anybody desired to be the part of the society has to accept the unwritten laws.

Communicion is the most vital part of any business venture. More effective the communication faster the strategic goals are attained. When the international business atmosphere is talked about the colleagues would be from different nationalities and the smmunication skells varies with the nation. People from nation X tends to communicate directly while Y citizens tend to say it indirectly. The team members would take time to understand each other and this will make a miss communication. English is accepted as a global language for business, but there are nations giving priority to their native language, in those cases a language translator is needed that too would slow down the communication process. By having an openess to change and accepting and understanding the cultural diversity the international business communication can be handled effectively and efficiently.

b) Push an pull strategies are marketing techniques to take the product to the customers.

Push strategies involves the menthod of pushing the product to the customers by various techniques. In this case the method used was increasing the commission to the department stores if the product is sold. So the retailers canvased he customers in trying the product for free. If they liked it they can buy it. Not all customers tried the sample bought it, but the sale indeed went up slowly. But when compiresd to the pull marketing it was a short term success.

Pull strategies were planned in such a way that the customers came to the product by themselves. In involved an investment for marketing as advertisement and making the product familiar to the household. By seeing the repeated advertisements and paper people started developing curiosity about the product and started buying it. The main sucess of this strategy is in maintaining the quality and loyality to the customers. This strategic method is foumd to be more effective when compaired to the push strategy.

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