The release of the Ford Fusion was the culmination of six years of planning, imp
ID: 428951 • Letter: T
Question
The release of the Ford Fusion was the culmination of six years of planning, implementation, and monitoring. Top managers established the mission for the new vehicle as “the most talked about car of 2012.” The three goals for driving this strategy were to (1) become the company’s highest volume car in order to gain market share, (2) offer customers unparalleled levels of choice, and (3) have green offerings. When Alan Mulally became CEO, he instituted the One Ford Strategy. The One Ford Strategy unites the operations of the company through four clear objectives. The One Ford Plan facilitated the collaboration between marketing and product development for the Ford Fusion project. This ensured the final product was cohesive both in design and market positioning. This collaboration was especially important to the execution of tactical plans for this project. It is not enough to simply create plans—measuring the effects of a plan is imperative to successful execution. Ford uses a system called Launch Readiness, which began about two years before the launch with phase 1 or LR1. The operational part of planning is encompassed by LR2, the next phase in Launch Readiness. This phase precedes the Final Status Review. Each of these phases serves as an overall control process for the entire project, and all phases are considered to be milestones that determine the project’s progress. The results of the Ford Fusion launch exceeded the company’s aggressive expectations, and these significant results can be attributed the level of planning the company engaged in.
Based on this information above, how did Ford use strategic and tactical planning in its launch of the Ford Fusion? Explain in Detail.
Explanation / Answer
The strategic planning for the combination included six long periods of arranging, execution and checking. The three objectives for driving this system were to end up the organization's most astounding volume auto, offer clients unparalleled levels of decision and to have green contributions. Both vital arranging and strategic arranging was utilized by actualizing the One Ford Strategy. The targets include the capacity to adjust to the present status of interest. The second target centers around rate of new item improvement. The third points towards enhancing money related arranging. The fourth is centered around cooperation. The strategic part of the methodology concentrated on providers, outline, parts required and advertising designs. Ford used three goals to deliberately design amid different levels of the task. These three objectives were (1) turned into the organization's most astounding volume auto to pick up piece of the overall industry, (2) offer clients unparalleled levels of decision, and (3) have green contributions.