Imagine that you are a member of management at a successful high-end adult cloth
ID: 431014 • Letter: I
Question
Imagine that you are a member of management at a successful high-end adult clothing and accessories retailer that is considering launching an exclusive line of high-end children's clothing. This is a new venture for your company, which has until now been focused completely on the adult market. Before committing resources to fully developing a plan for the proposed children's clothing line, you have called for research that will help you better understand your potential customers as well as the competitive environment. In an essay: Describe the issues that the research should explore. What would you want to know about potential customers and the competitive environment? Explain why this information would be needed before you develop a plan for the proposed line of high-end children's clothing. How would this information be used to make better decisions?
Explanation / Answer
Answer:
a:)
As an individual from administration at the dress organization I would ?rst consider making a marketing research arrangement before propelling the new line of kids' apparel. The ?rst thing that the examination will investigate is .
The key inquiries that the examination will hope to answer are Does the zone have heaps of families with young children? Do the families have a place with high pay class. center pay class or low salary class? What are the spending examples of the families?
The following issue that the examination ought to investigate is the" Aggressive scene" and the supply chain landscape. The exploration should look for answers to questions like how numerous organizations or players are working in this portion, what is the development rate of this fragment. are there spaces for one more corm any. are work and materials effortlessly accessible at sensible costs and so forth.
b:)
The previously mentioned data would be required before an arrangement can be created for the proposed line of hig1-end kids' dress on the grounds that these data sets will fill in as the reason for the arrangement. The administration won't have the capacity to chalk out its methodology without these data sets about the clients and the market