Please dont\'t copy and past from online or from the past post need answer in yo
ID: 432253 • Letter: P
Question
Please dont't copy and past from online or from the past post need answer in your own words
Part A.
Analyze the IMC (especially online) initiatives of Coca Cola corporation (Pick any one of their brands – Coke, Diet Coke, Sprite etc) and write a detailed report on their strategies implemented using a) Paid Media b) Owned Media and c) Earned Media. Also mention what kind of online CRM measures have been utilized by the University to engage its target audience. Please be detailed in your report, highlighting what tactics are working and what are falling short based on YOUR opinion. Support your arguments using materials taught in this course.
Explanation / Answer
Coca Cola is in the beverage industry and they have been doing business since a very long time. Implementation of Integrated Marketing Communication inside operation structure of Coca-Cola has provided then competitive advantage as well as for improving the services in the different market segments. Which type of approach has a Coca-Cola to me better brand identity as well as to create specific brands which are highly influential in terms of service provision.
Some of the main uses of Integrated Marketing Communication by Coca-Cola in the product segment for diet coke are as follows .
Paid media
Company has paid hefty amount of prices two different media houses for advertising Coca-Cola and advertising company in. This type of approach enabled Coca-Cola to be more apps to advertise diet Coke as sugar free coca cola beverage for women. As diet Coke was highly successful availability of other factors including influencing the people by projecting the specific advertisement on different platforms including online sources have been the main approach used by Coca-Cola for diet Coke as one of the most influential product.
Owned media
Company has verified availability of operational structure of owned media. By implementing their advertising as well as internal Marketing Communication strategy into their website and blogs, company has successfully increased their chances of providing quality availability to diet Coke in terms of reaching to the customers. Projecting it as a beverage for women who want to maintain their diet as well as bringing a similar substitute of Coke zero in the market for men was also the strategy used by Coca-Cola to create an impact on the customers using their own communication sources.
Earned media
Company has gained popularity as a huge margin as having a structure which is spread over the globe has provided company strong identity. Why the usage of earned media diet Coke has been specifically at BTS As Sugar free and beverage with no harms. This type of mouth to mouth promotion as well as other on media promotion has helped coca-Cola to maintain for the diet coke as well as providing adequate support for the product to implement better IMC for diet coke in national as well as international market.
Coca Cola has integrated extreme diversity into its products as well as having a strong customer relationship management has enabled company to maintain high quality standard in operational activities as well as having a better than teenage. All of these approaches are very essential for Coca-Cola competitive advantage as well as to get better outcome of the specific product IMC.