Assume you are a consultant to TopSpin, a tennis equipment manufacturerer that s
ID: 442994 • Letter: A
Question
Assume you are a consultant to TopSpin, a tennis equipment manufacturerer that sells it products directly to customers on the Web. TopSpin is considering the use of YouTube video to promote its products. Some of the salespeople have suggested that the videos include detailed reviews of the company's products and endorsements by top tennis players. Other marketing staff have suggested including instructional tips and videos of the equipment being used at famous resorts. Write a 100-word report that outlines the kind of content that you believe TopSpin should include in the videos.
Explanation / Answer
TopSpin should include the following content in the video designed to promote its products:
Introduction: Initially the video should give a brief description of the company along with the range of products sold by them.
Features of products: After it, the feature of products should be provided
Methods/ Instruction of use: It is very crucial as would help the customers to understand the working of the equipment.
Endorsement of the product by famous tennis celebrities should be shown, along with customers’ reviews.