I need you help to answer some questions about \"IKEA\'s Global Marketing Strate
ID: 446866 • Letter: I
Question
I need you help to answer some questions about "IKEA's Global Marketing Strategy" case study. The questions are:
1. IKEA was ranked among the top 50 global brands. Discuss the factors that helped IKEA establish a global brand(identify global opportunities and develop strategies to implement it). What role do you think the founder has played in the success of IKEA ?
2. “The great challenge of any organization as it becomes larger and more diverse is how to keep the core founding values alive. What steps should IKEA take to take into account local cultures in implementing its global strategy. How did it manage to maintain values of the founder alive in the organization despite going global?
3. IKEA customers seemed to have a ‘love-hate’ relationship with the company. Analyze the reasons for the same and also discuss what approach the company needs to take to curb customer resentment in different markets.
Explanation / Answer
Q ) IKEA was ranked among the top 50 global brands. Discuss the factors that helped IKEA establish a global brand(identify global opportunities and develop strategies to implement it). What role do you think the founder has played in the success of IKEA ?
A ) The Swedish furniture company IKEA was founded in the year 1943 by ingvar Kamprad. The main indegrient and oxygen to the company was Innovation.New ways to design and display the furniture.
Strategies of IKEA :
Low and Cost effective Leadership of IKEA :
Product design differentiation.
Promotional Strategy.
Marketing and developmental Strategy.
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Q ) . IKEA customers seemed to have a ‘love-hate’ relationship with the company. Analyze the reasons for the same and also discuss what approach the company needs to take to curb customer resentment in different markets?
A ) IKEA Customer Relationship Strategy :
Objectives of the IKEA company :
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