Disruptive innovation focuses on proactive, breakthrough strategies. All of the
ID: 455097 • Letter: D
Question
Disruptive innovation focuses on proactive, breakthrough strategies. All of the folloiwng actions are required to implement disruptive innovation except:
A. separate the project or business unit responsibel for pursuing disruptive innovation from the existing company with its established customers and business model
B. create a large sized business unit to allow for market growth in the initial opportunity
C. use an exploratory approach for finding the right market and the right way of addressing the market
D. use processes and decision making rules appropriate to the new business model
Explanation / Answer
B. create a large sized business unit to allow for market growth in the initial opportunity
Address the new business with the small business unit apropriate in size for the small market size of the initial market.