Brand and corporate image are often important in people’s purchase decisions. a)
ID: 457096 • Letter: B
Question
Brand and corporate image are often important in people’s purchase decisions.
a) What brand or corporation do you consider to have a positive image? Why?
b) Name a brand or corporation should attempt to change its image? Why? And explain how they might accomplish that task.
c) Name a brand that needs to rejuvenate its image and explain how that could be accomplished?
(5 points)
Look up each of the following brands on the Internet.
a) Discuss the image conveyed by each company’s Website.
b) What positioning strategy does each company use?
c) What changes or improvements do you think these companies should make, if any, to enhance the website’s appeal?
Bicycle Museum of America www.bicyclemuseum.com
Canyon Beachwear www.canyonbeachwear.com
Cheerios www.cheerios.com
Explanation / Answer
(a) The brand to have a positive image is Nestle. It is one of the largest brand which offers wide varieties of products. It covers the large segment of people and focustomer on manufacturing quality products.
(b) The brand or corporation that needs to change its image is Coca-Cola. It was in news that coca cola mix pesticide in its beverages which is hazardous to human health. Due to this allegation most people find it unsafe to drink. Even though the company came up with explanation however it will take some time for the people to accept it completely. They should focus on improving their advertising strategy where they can educate the public about their production process and safety. They can also focus on improving the corporate social responsibility.
(c) The brand that needs to rejuvenate its image is Pizza Hut. This can be done by coming up with different tag line and come up with products to attract all segment of people.