Assignment 4 –Marketing Stories and Blogs For this assignment, go to the website
ID: 457648 • Letter: A
Question
Assignment 4 –Marketing Stories and Blogs
For this assignment, go to the website www.knowthis.com
When the home page opens, click on Marketing Stories and Marketing Blogs to check out the myriad amount of information written by real practitioners in the real world.
Choose 3 of the stories and/or blogs that interest you most and summarize them on the Discussion Board for Assignment 4. Be sure to explain why you chose the ones you did and how they relate to the marketing principles/concepts we are learning in this class.
Explanation / Answer
1. The first blog that i have selected is titled "ads on uniforms". The blog talks about the fact that the four major professional sports leagues in America - NFL, NBA, MLB and NHL - do not allow any kind of sponsorship promotions on players’ uniform. However, this is set to change soon as NBA is contemplating to start allowing its teams to place sponsors’ logos on their uniforms.
I have selected this blog as it outlines the growing importance of advertising for corporates and the growing importance of sponsorship for events like sports and entertainments. As the number of audiences are growing by the day, the NBA just couldn't resist the temptation of allowing placement of logos on player's uniforms. There are large sums of money involved and sports league decided to bite the dust. Marketing and advertising is so important for big brands that they aggressively pitch to be associated with sporting events, movies and other big events surrounding us.
Link: http://www.knowthis.com/2081-coming-soon-to-your-favorite-american-sports-team-ads-on-uniforms
2. The second blog that i have selected is titled 'How the High Price of College Textbooks Has Spurred Innovation'. This blog talks about the importance of setting the right price for the goods and services being offered by a company. The author talks about pricing in the context of higher education. Increasing competition is forcing many colleges and universities to offer more competitive prices.
I have selected this blog to point out that offering the right price is an essential for all organizations be it a college or a hospital or a consumer goods company. No organization can take its consumers for granted. Organizations will have to offer competitive prices, otherwise the customers will stop using their products and services.
Link: http://www.knowthis.com/2040-how-the-high-price-of-college-textbooks-has-spurred-innovation
3. The third blog that i have selected is titled 'Will Customers Pay More for Responsible Brands'. The blog talks about the importance of being ethical and socially responsible for brands. Customers these days are conscious and would like to use those brands and products that contribute to the social and environmental issues in a positive manner. I have selected this blog as it points out the changing mindset of consumers. People are aware of global warming, increasing pollution etc. and they want to use efficient products and products that cause the least possible damage to the environment.
Link: http://www.knowthis.com/1815-will-customers-pay-more-for-responsible-brands