Message Strategies: Proposals Either to create opportunities in a slow job marke
ID: 458564 • Letter: M
Question
Message Strategies: Proposals Either to create opportunities in a slow job market or to avoid traditional employment altogether, some college graduates create their own jobs as independent freelancers or as entrepreneurs launching new companies.
Your task:
Assemble a team of classmates as your instructor directs, then brainstorm all the services you could perform for local businesses. Identify as many services as you can that are related toyou and your teammates’ colleges majors and career interests, but also include anything you are willing to do to generate revenue.
Next, identify a specific company that might have some opportunities for you. Outline and draft a short proposal that describes what your team can do for this company, how the company would benefit from your services, why you’re the right people for the job, and how much you propose to charge for your services. Remember that this is an unsolicited proposal, so be sure introduce your proposal accordingly.
Explanation / Answer
The various services that can be performed for local services are as follows:
1. Make an attractive Website and Mobile App for a local offline recruitment agency – this will be of interest to those majoring in HR or IT (Information Technology) and who want to make a career in HR or IT.
2. Provide home-delivery service on behalf of local departmental store, grocery store, local restaurant and others at a reasonable price – this will be of interest to those majoring in Operations.
3. Provide a listing service to the local businesses, listing names, addresses and phone numbers (and any other relevant information) of prospective customers in the locality (include some analytics into the listing service for some simple analyses) - this will be meant for those majoring in IT (Information Technology) or Business Analytics.
4. Provide housekeeping service for the nearby Shopping Mall – this will be of interest to those majoring in Operations.
5. Provide security staff to the local Mall or local Bank – this will be of interest to those majoring in Operations.
There is a business opportunity in the local offline recruitment agency.
Business Proposal:
We are a startup company specializing in Website Designing and Development and Mobile App Development. We will help you to go online by making a very attractive and useful Website. This is necessary in today’s time as most of the people search Internet for jobs. The Website will list all the services provided by you and names of companies where you have placed candidates. The Website will give the number of views achieved everyday and the browsing behavior of the prospective candidates (there will be some analytics built into the Website for the purpose). There will be online payment facility for registration purpose and for availing various services of the company. The Mobile App that will be developed will also achieve similar objectives. The Mobile App has also become essential nowadays as most of the people have smartphones with facility to download various mobile apps to carry out different tasks. We will also carry out Website Maintenance if you are willing to pay some extra dollar.
We are the right people for the job as we are all tech savvy (you can call us geeks) and we have all majored in IT (Information Technology) in our college and have already designed and developed Websites and Mobile Apps for 5 local businesses and their business volumes have increased substantially due to the Website and Mobile App. Also we have received very good rating from these 5 businesses for our job.
We have very reasonable charges easily affordable by a small local business like yours. We will charge $ 100 for Website Design and Development and $ 50 for Mobile App Development. We will charge another $ 50 extra for annual Website Maintenance.