Many successful organizations are using creativity and innovation as a leadershi
ID: 461528 • Letter: M
Question
Many successful organizations are using creativity and innovation as a leadership strategy to differentiate their organization and position them for success. Select a recent article from current events (past 90 days) that highlights an organization that is effectively using creativity and innovation. Write a well-written presentation on this topic by providing a paragraph summarizing the primary components of the article and a second paragraph presenting your analysis of the article (Do you agree/disagree? Is it congruent with our text? Why/why not? Etc.). Be certain to provide a complete reference (APA) for the selected article.
Explanation / Answer
leaders do things in a different way; they do not do different things" it is one of the ansieast saying. that is completely true, leaders think in a different way and they see the world in a different way not like others and they find different opportunities. there are many live examples for this, and take an example of ITC.
ITC is one of largest and oldest FMCG firm in India, they are into different businessess. they idenfied the needs of customers in different segments and based on this they enters into different markets. in India there are no fruit juice sellers even though there is huge market for fruit juices. the same was identified by ITC Managing director and his team, immediately they enters into juice market. they are producing fruit juices with liter packs for reasonable prices. and now they are enjoying the monopoly leadership in the market.
till day every one thinks that juice will be made by household in thier homes only. with this reason no firm looks towards this side, but ITC did it. it is the capacity of the management and the MD. a leader is the person who experience the invisible and who takes initiation to go further.