Answer the THREE questions below. 2. Discuss in detail the evolution of advertis
ID: 461912 • Letter: A
Question
Answer the THREE questions below.
2. Discuss in detail the evolution of advertising for Under Armour. How did Under Armour's advertising efforts begin and what is the company doing today? Include television, print, and social media for Under Armour in your answer.
3. How important are celebrity endorses for Under Armour? Select one of your favorite Under Armour celebrity endorsers. Why are they a successful endorser? Why do you like them?
4. Who are Under Armour's competitors? Discuss who they are and their present advertisement campaigns.
Explanation / Answer
Ans: 2)Under Armour is American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel. Under Armour received its first big break in 1999 when Warner Brothers contacted Under Armour to outfit two of its feature films, Oliver Stone's Any Given Sunday and The Replacements. Through these hollywood films Under armour got a platform for its advertisements and also associated with these flicks helped company to generate its sales volume..The following year, Under Armour became the outfitter of the new XFL football league, gaining even more attention during the league's debut on national television. through its got popularity on Television media.
3. Dwanye Johnson, stephen curry, Tom brady are few of its celebrity endorsers which come field of sports . These celebrity are an icon for many americans which help them in building brand image.
Dwanye Johson also known as Rock in WWE also features in hollywood flicks like Fast N Furious series. People are great fan of him. People try to replicate what ever he use, he wears which help the company to to increse sales through his brand image.
4. ADIDAS,Nike, Puma all are its competitors all these copmanies are basically into sports segment which give direct competition to Underarmour.