Access and read the six articles linked below. file:///C:/Users/Owner/Downloads/
ID: 462884 • Letter: A
Question
Access and read the six articles linked below.
file:///C:/Users/Owner/Downloads/GoogleSWOT.pdf
file:///C:/Users/Owner/Downloads/GoogleGuideToUsingAdwords.pdf
file:///C:/Users/Owner/Downloads/GoogleAnalyzingWebSitePerformance.pdf
file:///C:/Users/Owner/Downloads/GoogleTrackingWebSiteVisitors.pdf
file:///C:/Users/Owner/Downloads/GoogleTimeMagazineTheSecretWeb.pdf
file:///C:/Users/Owner/Downloads/GoogleWikipedia.pdf
Answer the FOUR questions below.
1. Provide a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Google. Incorporate items from the articles as well as your own ideas.
2. Describe in DEPTH how Google's AdWords and AdSense works. Is this a good strategy? Explain.
3. Do you feel Google and Social Media in general are using tactics which are an invasion of your privacy? Use facts from the articles to support and explain your answer.
4. Discuss products that are appropriate (from an ETHICAL perspective) for online advertising. Next, discuss products that should not be advertised online. Explain.
Explanation / Answer
1. SWOT Analysis of Google
Strengths- 1. Market leader in search engines;
2 Ability to generate user traffic;
3.Revenue from advertising & display;
4. Introduction of Android and Mobile technologies
Weaknesses-
1. Excessive reliance on secrecy
2. Falling Ad rates
3. Overdependence on advertising
4. Lack of capability of next generation devices
Opportunities -
1.Diversification into non ad business model
2. Android operating system
3. Google glassesand Google play
4. Cloud computing
Threats-
1. Competition from facebook
2. Mobile computing
Ans 2. The Adwords allow you to advertise on Google search result pages, while Adsense is a platform to use as a publisher to display Google Ads on your website. Both the platforms are developed and owned by Google and they have positively contributed to Google's success. The starters should know what each platform is and what circumstances you can use both.
Ans 3. The social media try to do behavioural targetting by tracking where you shop and browse from "click through" behviour used in retargetting campaigns. Overpromoting the unsolicited messages is viewed as unethical in which messages are broadcasted. Publicly disparaging others on social media dialogs is typically considered unethical. Distorted endorsements and improper annoymity.
Ans 4.