Access and read the six articles linked below. file:///C:/Users/Owner/Downloads/
ID: 463526 • Letter: A
Question
Access and read the six articles linked below.
file:///C:/Users/Owner/Downloads/GoogleSWOT.pdf
file:///C:/Users/Owner/Downloads/GoogleGuideToUsingAdwords.pdf
file:///C:/Users/Owner/Downloads/GoogleAnalyzingWebSitePerformance.pdf
file:///C:/Users/Owner/Downloads/GoogleTrackingWebSiteVisitors.pdf
file:///C:/Users/Owner/Downloads/GoogleTimeMagazineTheSecretWeb.pdf
file:///C:/Users/Owner/Downloads/GoogleWikipedia.pdf
Watch the Google video via the link below.
http://www.viddler.com/embed/20b602dc/?f=1&autoplay=0&player=full&disablebranding=0
Answer the FOUR questions below.
1. Provide a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Google. Incorporate items from the articles as well as your own ideas.
2. Describe in DEPTH how Google's AdWords and AdSense works. Is this a good strategy? Explain.
3. Do you feel Google and Social Media in general are using tactics which are an invasion of your privacy? Use facts from the articles to support and explain your answer.
4. Discuss products that are appropriate (from an ETHICAL perspective) for online advertising. Next, discuss products that should not be advertised online. Explain.
Explanation / Answer
1) SWOT analysis of GOOGLE
a) Strengths :
Weakness :
Opportunities :
Threats:
2) Google's Adwords - Google Adwords is a search engine management. Pay per click is a subset of the Adwords. In the other words, Google Adwords is a market place where companies pay for their websites to be positioned in the top of the list based on the key words. If a user has something to search, and if he searches using the search engine, the top results in the page are viewed first. Companies pay for that top search result position.
Google Adwords works just like an auction. People bid money for the clicks. But it is not always the higher bidder wins. Generally what Google does is, it combines the quality of the content with the monetary terms in order to give best experience for the users.
Based on the number of clicks users click on the links and their contents, Google pays accordingly as per the clicks.
Google Adsense helps the Google to distribute the ads for the adword campaigns to the online publishers, which in turn helps Google and the companies make money on the number of advertisements.
This is a very good strategy because, it is advantageous to everybody. The companies which bid for the highest palce get the place, they make money per clicks, Google also in turn makes money and last but not the least, users shall be happy with the search results. Everybody is gained out of this. Adwords is a very good concept and it is effective for the online marketing campaigns.