Week 2 Supervisor 1. What the hell are we supposed to do? ✓ Solved

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1. Advice for client questions. 2. Explain the assignment process. 3. What happens if one of our team members doesn't show up? 4. Client 1. What services do you provide customers? 2. Can you tell us about the products you offer? 3. What value does your product provide to your customers? 4. Who are your Target audience? 5. Who are your key competitors? 6. How’s the business currently operating? 7. What do you expect from the online booking and sales system? 8. What do you expect from Social media marketing? 9. Are there other social media platforms you wish to expand to? 10. By the end of the project, what do you wish to be achieved?

Define problems and scope. How do you measure success? Opportunities. Ask the client about frequency of the meetings, timing duration. Ask for regular scheduling. Agenda, what are we deciding for the meeting? Journal: What would you like us to do? What do you need?

Establish the big picture, the framework of the project. This stage is the fact-finding stage. Understand the whole situation. Make the client understand the purpose of this session. Don’t commit to anything from the client wish list.

Notes: Website needs to talk about its value for money. Dedicated days and times for deliveries. Wants to be able to track of how long it has taken them to exchange, can send out reminders. Have two options for customers to contact (messenger, and email). Want social media to expand out of the community. End goal - website, tracking system (email and reminders), visibility on social media platform. Target market - mostly families and some older couples (30 and up). Key competitors - Billy Bubbles, Soda Stream, Soda King. Social media platform - maybe expand to Instagram.

Paper For Above Instructions

The Fizzy Co is a startup providing gas cylinder exchange services, primarily targeting Glen Eira residents. Its unique selling proposition lies in offering an economical solution for customers looking to refill or exchange their gas cylinders for soda stream machines. By providing a service that is more affordable than typical supermarket prices, the company aims to attract families and older couples as its primary client demographic.

The development of a website and social media marketing strategy is critical in establishing the company’s online presence. A functional website is essential for advertising, enabling online bookings and sales, and directing potential customers to the company’s social media interactions. Establishing an online booking system allows for ease of access, encouraging users to engage with the brand more actively.

In preparing for client meetings, it is essential to clarify the purpose of such interactions. The project’s framework should be built around understanding the client’s needs and expectations thoroughly. This fact-finding stage serves as a foundation for developing more specific project goals. By gathering comprehensive information about the client’s current operations, services, and goals, the team can better tailor the project to meet those needs.

Key questions to focus on include: what services does the client provide? What are the specifics about the business's offerings? Understanding the value proposition—how the product benefits customers—is critical. Additionally, determining the target audience and competitive landscape is vital for crafting a distinct marketing strategy.

The client has outlined several essential functions required on their website, including a functionality that allows users to exchange gas cylinders easily. They wish to include a contact page, an FAQ section, and potentially a testimonial page—this builds trust and provides insights from existing clients. These features enhance the user experience, ensuring customers can find information seamlessly and contact the business directly for inquiries.

Social media presence is another domain that needs extensive planning. The client is keen on using platforms like Facebook and Instagram for marketing. To increase visibility, they should explore local promotions, using creative methods such as posters in strategic locations like local sports centers and train stops. This targeted approach can help elevate brand awareness and attract customers who may not be fully aware of the services offered.

As part of ensuring customer engagement, a loyalty program could be effective. This could encourage repeat purchases and enhance customer retention. Furthermore, a database system should be implemented to track customer interactions and orders. This can help in managing customer relations effectively and ensuring timely follow-ups to foster strong relationships.

Meeting with clients regularly ensures that both parties remain aligned on project goals and methodologies. Setting clear agendas for meetings can contribute to efficient workflows, allowing for a focused discussion on the most pressing issues. Defining the “big picture” aids in strategic planning and effectively shifts the conversation towards actionable items.

In conclusion, the successful development of The Fizzy Co’s website and social media strategy requires a robust understanding of its services and the market. By effectively addressing client inquiries and feedback, crafting a user-friendly website, and implementing strong marketing strategies, The Fizzy Co can establish a dominant presence both online and in the local community.

References

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• Smith, J. (2022). Social media marketing strategies for beginners. Marketing Today. Retrieved from https://www.marketingtoday.com/social-media-strategies
• Austin, R. (2023). Trends in customer relationship management. Business Journal, 15(3), 45-60.
• Baker, S. (2023). Understanding target markets: A demographic approach. Marketing Insights. Retrieved from https://www.marketinginsights.com/target-markets
• Johnson, L. (2021). Enhancing customer satisfaction through online services. Online Services Review, 9(2), 12-20.
• Johnson, M. A. (2022). The role of testimonials in business growth. Business Psychology, 8(1), 60-75.
• Peterson, K. (2023). Effective use of social media for local businesses. Local Business Review, 10(4), 33-50.
• Lee, T. (2023). Loyalty programs in small businesses: Best practices. Customer Retention Journal, 5(2), 70-82.
• Thomas, F. (2022). Building a solid online presence: The small business guide. Retrieved from https://www.onlinepresence.com/small-business
• Wang, Y. (2022). Tracking customer interactions: The importance of databases. Database Management Journal, 7(3), 25-38.

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