Please be specific in detail with your answers. The question is based on Economi
ID: 1103136 • Letter: P
Question
Please be specific in detail with your answers. The question is based on Economics and how the CEO of each company below would perform strategies regarding economic trends. Each company should have a solution from the CEO. Chapter 8 in the textbook listed below. Thank you in advance.
Many companies hire economists to analyze economic trends across different industries and markets in order to help them design strategies for the future. The economic trends which matter the most for any company will of course depend on the specific circumstances of the company in question.
In this context, what would you like your advisor to watch out for, and report to you on, if you were the CEO of each of the following companies:
(a) Coca-Cola
(b) Chanel S.A.
(c) Apple
(d) Exxon Mobil
References
Brickley, J. A., Smith, C. W., & Zimmerman, J. L. (2016). Managerial Economics and Organizational Architecture (6th ed.). New York: McGraw-Hill Education.
Explanation / Answer
I would like the advisor to watch out for :
a) Coca Cola : Taste and preferences of the customer towards soft drinks, concern towards health consciousness, new product launched in the soft drinks category, price quoted by other competitors for the beverages, advertising and promotional strategies of the competitors.
b) ChanelS A : Advertising strategy of the competitors, interest level of the viewers while watching TV Channel,programs telecasted by other channels, news coverage by other competitors, subscription fee chrged by other competitors.
c) Apple : Innovations in technology by other competitors, taste and preferences of the customers, price charged by other competitors, product category of the competitors, promotion and advertising strategy of the competitors, income level of the population, how much tech-savvy the population is, updated technology in the environment.
d) Exxon Mobil : Innovations in terms of technology in the engines and engine oil, price quoted by other competitors, advertising and promotional strategy of the competitors, dealer network of the competitors, preferences of the consumers, sales of automobiles and two wheelers in the market.