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Social media is rarely the sole source for brand communication for all the reaso

ID: 2797301 • Letter: S

Question

Social media is rarely the sole source for brand communication for all the reasons below except:

Question 5 options:

Social media may not be as effective in attractive new users

Social media may not be as effective in driving brand penetration

Social media does not engages consumers equally

Brands and products do not vary in how social they are online

Only some consumers want to engage with some brands and even then only some of the time on social media

Social media may not be as effective in attractive new users

Social media may not be as effective in driving brand penetration

Social media does not engages consumers equally

Brands and products do not vary in how social they are online

Only some consumers want to engage with some brands and even then only some of the time on social media

Explanation / Answer

The correct option is D - Brands and products do not vary in how social they are online. This should be "Brands and products vary in how social they are online". All the other options are correct reasons for Social Media not being the sole reason for Brand Promotions