Please watch the following video http://www.cengage.com/marketing/book_content/l
ID: 3006992 • Letter: P
Question
Please watch the following video http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch14.html
Write a minimum 100 word discussion in defense of your answer to each of your multiple choice and true/false questions using research from your textbook to help substantiate your understanding of distribution channels and retailing. Apply APA style referencing in your writing.
When New Balance Hubway discusses managing how many bikes are in various stations, it is focusing on which aspect of service distribution?
a. Minimizing wait times
b. Managing service capacity
c. Improving service delivery
d. Data mining the stations
8. Developing the app Spotcycle, which allows customers to see where the best station to drop off their bike is by rating how full, empty, or nearby stations are is one way that New Balance Hubway minimizes wait times.
a. True
b. False
9. New Balance Hubway is a major player in non-traditional service retailing, and demonstrating how new technology can offer new ways of providing great service.
a. True
b. False
Explanation / Answer
When New Balance Hubway discusses managing how many bikes are in various stations, it is focusing on which aspect of service distribution?
Managing service capacity
Since hubway wants to keep its growth outbound , focusing thay customers don't return empty handed.
Keeping this point in mind it makes its strategy, and keeps the amount of bikes in a station