Maria works for Target\'s research division and wants to know if product placeme
ID: 3258430 • Letter: M
Question
Maria works for Target's research division and wants to know if product placement affects product sales. She decides to conduct an experiment in which she manipulates the product placement in two stores and measures how many products are sold each day at each store. She decides to test this idea on the sunscreen that Target sells. Store A is told to place all its sunscreen on the end of an aisle, and Store B is told to keep its sunscreen in its normal spot on an aisle. Every day during the week she measures how many bottles of sunscreen are sold at each store. What type of study is Maria conducting? What is Maria's IV and what are the two levels of that IV? What is Maria's DV? What are Maria's null and research hypotheses?Explanation / Answer
a. What type of study Maria conducting?
Maria conducted experimental study.
b. Maria's IV = Location of the place the sunscreen
Levels of IV is first end of the isle and second is on normal spot in the store.
c. Maria's DV is number of bottles of sunscreen are sold at each store.
d. Null Hypothesis is number of bottles of suncreen sold at isle is equal to number of bottles sold at normal spot in the store.
Alternative Hypothesis is number of bottle of sunscreen sold at isle is not equal to number of bottles sold at normal spot in store.