Comment on the short questionnaire that follows. Please list at least four issue
ID: 330757 • Letter: C
Question
Comment on the short questionnaire that follows.
Please list at least four issues in the questionnaire design and provide the correct design answers to these issues.
Objective of the questionnaire: to determine respondent buyer intentions regarding the purchase of a new car.
Please indicate your income: _____________________
When will buy your next car? ____________
Age category: ___0-18 ___19-24 ___35-44 ___45 & over
How much will you spend on your next car? ___________
List the types of cars you will consider in your next purchase: _______________________ _______________________ _______________________
What is the make and model of your present car? __________________
Explanation / Answer
Final questionnaire after fixing the dlaws.
Age Category: ___0-18___19-24___35-44___45 & over:
Category for age 25-34 is not present.
Please indicate your income: _____________________Problem:
This question is open ended which is usually uncomfortable to answer hence should not be kept into the questionnaire.
Providing income category to choose from would be appropriate in this is specific section.
Flow of the questionnaire:
Order of the questionnaire is wrong as firstly we have to ask for the information of the present cars then ask their plan for the future cars. Some people does not really have any plan to buy the car so we also have to question them if they are planning to buy any car and the maximum payment budget for a car as well as the type of car considered in next purchase.
Income and age questions should be place at the end of the survey.
Other potential problems:When will buy your next car____________
In this is specific situation giving options to the customer would be nice as it would increase the chances of providing better information about his or her choices.