The Coca-Cola Company introduced New Coke in 1985. Within three months of this i
ID: 3380279 • Letter: T
Question
The Coca-Cola Company introduced New Coke in 1985. Within three months of this introduction, negative consumer reaction forced Coca-Cola to reintroduce the original formula of Coke as Coca-Cola Classic. Suppose that two years later, in 1987, a marketing research firm in Chicago compared the sales of Coca-Cola Classic, New Coke, and Pepsi in public building vending machines. To do this, the marketing research firm randomly selected 10 public buildings in Chicago having both a Coke machine (selling Coke Classic and New Coke) and a Pepsi machine.Can we say that the types of soda or building has an effect on the mean sales? (all answers in 4 decimal poin
ts.)
Explanation / Answer
The Coca-Cola Company introduced New Coke in 1985. Within three months of this i