In this 1971 coke ad http://www.youtube.com/watch?v=1VM2eLhvsSM what symbols and
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Question
In this 1971 coke ad http://www.youtube.com/watch?v=1VM2eLhvsSMwhat symbols and myths Coke is using in this ad. What, if any, messages, myths, or symbols from this video does Coke still connect with today.
In this 1971 coke ad http://www.youtube.com/watch?v=1VM2eLhvsSM
what symbols and myths Coke is using in this ad. What, if any, messages, myths, or symbols from this video does Coke still connect with today.
what symbols and myths Coke is using in this ad. What, if any, messages, myths, or symbols from this video does Coke still connect with today.
Explanation / Answer
1971 Ad- In the 1971 Coke ad, a close-up shot of all the faces of a group of people from different colors and ethnicities are shown. The group sings the Coke song from the hilltop in Manziana, Italy. The message is that Coke is for all the people across the globe irrespective of their origin and ethnicity. The phrase ‘Let’s have a Coke’ is inviting anyone to refresh with Coke. Thus, the drink was portrayed as a universally liked formula which could keep them company for a few minutes.
Message In the latest ad in https://youtu.be/OPi9nTE70aA , Coke uses the same message that the universally liked drink is for all the people irrespective of the origin. The lyrics use phrases which connects people. A classic example is the phrase in the lyrics ‘There’s a different Coke for all of us––‘ which best describes unity as in the 1971 ad which fosters love. The lyric in today’s ad as below is similar to the 1971 ad lyrics phrase “I’d like to buy the world a home and furnish it with love,”
“We all have different looks and loves, likes and dislikes, too— But there’s a Coke for we and us, and there’s a Coke for you.”
Symbol and packaging- Coke’s symbol Coca-Cola remains the same in both the ads. Though the packaging is different, the brand name and its stlyle remains the same. In the 1971 ad, it was a bottled drink and the latest ad there is both bottled and tinned Coke.