Remember our brainstorming exercise last week? That was a good way to gather dat
ID: 347644 • Letter: R
Question
Remember our brainstorming exercise last week? That was a good way to gather data using an internal group. While evaluating all of the great flavors your class created during this brainstorming session, your marketing team decided to send out a questionnaire to gather external data. Questionnaires include only closed-end questions. Your team decides to use only five questions.
Your marketing team wants to find out what types of desserts your customers like best. Develop five questions that you would put on a questionnaire. Why did you choose those questions? What results are you hoping to get from these questions?
Explanation / Answer
Five close ended questions regarding desserts are as follows.
Above questions are essential for any organisation which deals in dessert. I would be getting an idea of customer choice by using these specific questions. As all the questions are closed ended they would definitely provide a simple explanation of the choices of the customer which would definitely help us in developing a better making strategy for the deserts and to improve our market condition.