Carefully examine the example problem statement and select which criteria listed
ID: 352177 • Letter: C
Question
Carefully examine the example problem statement and select which criteria listed from the Problem Statement Criteria Table have been met.
Problem Statement 3
Vintage Love Boutique's owner, Rachel Layton, wants to increase the company's social media presence and drive up traffic to its website that will result in a significant increase in online sales. A breakthrough would be for online sales to account for 33% of the store’s total revenue. At present, online sales account for <5% of total revenue. Most sales are generated from weekend festival fairs, at-home trunk shows, and part-time store floor-space.
This project will work towards delivering an actionable online marketing strategy designed for a sole proprietorship, small business. The project team will assess the current state of the business and identify drivers of online sales. In scope for the project include marketing insights, strategy, and processes around enhancing online sales. Out of scope for the project are considerations for alternate, offline revenue streams and cost drivers.
Criteria 1: The problem is well defined (short and precise, no more than 200 words)Explanation / Answer
Criteria 2: The magnitude or impact of the problem is clear.
The above problem statemnet clearly explains the impact of the project. The account for sales is clearly described here. Moreover the work and focus of project is described. to deliver an actionable online marketing strategy designed for a sole proprietorship, small business. Also the project are considerations for alternate, offline revenue streams and cost drivers. All the possible/probable issues are disclosed here along with the alternatives.