Subject: Critical Thinking Note: Each Question should be 600 words answer. and p
ID: 374914 • Letter: S
Question
Subject: Critical Thinking
Note: Each Question should be 600 words answer. and please dont copy from internet.
Question 1: Find two advertisements that give no reasons for purchasing the products
They are sellinge. Explain how each ad attempts to make the product seem
Attractive (10 Marks)
Question 2: Find two advertisements that give reasons for purchasing the products they
are selling. Which of the reasons are promises to the purchaser? Exactly what
is being promised? What is the likelihood that the product will fulfill that promise?
(10 Marks)
Explanation / Answer
Answer 1. Two ads that give no reasons for purchasing the product
To make the product glamorous and retain the attention of the audience, it uses celebrities from different parts of the world, e.g. Aishwarya Rai, Penelope Cruz, Cheryl Cole et al. These beautiful women make sure the advertisement is watched by people by their sheer appeal. They provide the hope that common women can transform themselves into their gorgeous selves by believing in their self-worth and investing in this sought-after product.
One of the challenges is ensuring the advertisement is not skipped by the audience. The celebrities retain the curiosity of the audience, and often keep them glued to their beauty.
The renowned beauties are known for their integrity and inner beauty as well, so the audience tends to believe that when they are endorsing something, it must be a good product, worth their value and the price.
L’Oréal also capitalizes the diversity factor to make their presence felt in different parts of the world and to be inclusive. Some of their ads picture women in different attires from different religions, different cultures, different countries. In 2017 they transformed their tagline to ‘We are all worth it’.
It takes to innovative programmes such as helping 10,000 people becoming self-confident, the campaigns have garnered a great response of more than 10 million impressions.
L’Oréal’s strategy of leveraging the feel-good factor of the audience thus stands it in good stead and creates the targeted impression(s), pun intended.
Another brand that does not give any practical reason to purchase their product, instead relies on sensationalization is Nissan.
Answer 1. Two ads that give no reasons for purchasing the product
To make the product glamorous and retain the attention of the audience, it uses celebrities from different parts of the world, e.g. Aishwarya Rai, Penelope Cruz, Cheryl Cole et al. These beautiful women make sure the advertisement is watched by people by their sheer appeal. They provide the hope that common women can transform themselves into their gorgeous selves by believing in their self-worth and investing in this sought-after product.
One of the challenges is ensuring the advertisement is not skipped by the audience. The celebrities retain the curiosity of the audience, and often keep them glued to their beauty.
The renowned beauties are known for their integrity and inner beauty as well, so the audience tends to believe that when they are endorsing something, it must be a good product, worth their value and the price.
L’Oréal also capitalizes the diversity factor to make their presence felt in different parts of the world and to be inclusive. Some of their ads picture women in different attires from different religions, different cultures, different countries. In 2017 they transformed their tagline to ‘We are all worth it’.
It takes to innovative programmes such as helping 10,000 people becoming self-confident, the campaigns have garnered a great response of more than 10 million impressions.
L’Oréal’s strategy of leveraging the feel-good factor of the audience thus stands it in good stead and creates the targeted impression(s), pun intended.
Another brand that does not give any reason to purchase the product, instead explores social causes to promote their product is the watch brand Titan, Titan Raga specifically. One of the ad shows a woman who meets her ex-boyfriend after several years at an airport lounge coincidentally. She left her boyfriend for her careers years back and has still chosen to put work over constraining relationships. This directly does not say any benefits of the product, but uses a self-confident career savvy woman to depict the changing times.
Titan uses several ads to remove some stigmas from the society and striking an emotional chord.
1.2 Another ad of Titan features the theme It incorporates the word ‘time’ but uses the celebrity to endorse the statement.
Using confident modern women to drive home their social statement makes their product stand out and entices females to purchase the product.
It also uses some themes eg. A gentleman meeting his ex-boss after several years at a restaurant and presenting him a watch and the offer to be the CEO at his own company. It shows how relations evolve over time, spirit of entrepreneurship and positive vibes.
These kinds of advertisements leverage relatability of the audience, put emphasis on positive changes highlighting the value of ‘time’ while not directly saying anything about their product.
This quiet confidence of not praising their product directly, yet managing to retain the attention of the audience is in itself a hallmark of their brand value.
Titan Raga has been consistently breaking stereotypes in the society, it also explored the theme of motherhood by choice in one of the ads. Staying socially relevant makes them stand out from their counterparts.
Titan also positions it’s ad to target various age segments. The target audience varies from women in 25-35 age groups to middle aged men. A truly innovative advertising strategy that succeeds in highlighting it’s brand value.