In the recent last two years the company has faced static sales while the sales
ID: 378697 • Letter: I
Question
In the recent last two years the company has faced static sales while the sales of other firms have been rising and it would like to identify the factors causing this. As a first point of obtaining feedback the firm decides to conduct a sample survey of its more than 2700 dealers to obtain feedback from them-after all, dealers do get customer reactions and also stock the products of competing brands. ABC has three types of dealers: specialty stores, supermarket chains and ‘mom and pop’ outlets
. Question 3. If you were to consider the ‘sequence’ of the marketing research process what is the first “stage” of the process
. Question 4. Write in detail what the “design of study” stage of marketing research may involve in the specific context of the information provided above
. based off the rubric question 4 should have 7 steps.
Explanation / Answer
Question 3.
Answer:
Considering the ‘sequence’ of the marketing research process the first “stage” of the process would be the process of Identification and Definition of the Problem. As marketing research process starts with the ID "of an issue looked by the organization. The obvious explanation of issue may not be conceivable at the very start of research process in light of the fact that regularly just the indications of the issues are evident at that stage. At that point, after some illustrative research, clear meaning of the issue is of pivotal significance in advertising research on the grounds that such research is an exorbitant procedure including time, vitality and cash. Clear meaning of the issue helps the specialist in all resulting research endeavors including setting of appropriate research goals, the assurance of the methods to be utilized, and the degree of data to be gathered. It might be noticed that the strategies for logical research famously being used are overview of auxiliary information, encounter study, or pilot thinks about, i.e. primary investigation.