Topic is Snaphat marketing propasal Approach How will you achieve your goal? Wha
ID: 379558 • Letter: T
Question
Topic is Snaphat marketing propasal Approach How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you've seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc. Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing. Web site and targeted digital advertising) and convince peers they should attend. Goal In consideration of the of your previous analysis, you need to identify at least one goal for the campaign. Describe the target segment for your campaign. What is the goal you want to achieve with the campaign? What is your call to action? Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.) Example: . Audience: HR professionals who are casual and power-users of Chumber systems Increase event registration by 20% by the start date of the annual user conference. Call to action: Register online today. Messages Identify the primary message for your campaign, 2-3 message pillars and proof points for each. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement. Be sure to include a call to action that helps to achieve your goal. Example: Primary Message: The annual user conference provides phenomenal value for training professional development, peer networking and learning how to get the most out of your Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community Proof Point: Veteran attendees return year after year because it is recharges their skills, knowledge and professional networks. Call to Action: Register online today . .Explanation / Answer
What is a 'Marketing Campaign?'
Marketing campaigns promote a product through different media, including television, radio, print and online platforms. Campaigns don't have to rely solely on advertising and can also include demonstrations, word of mouth and other interactive techniques. Businesses operating in highly competitive markets may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.
A marketing campaign isn't something that comes to you while you're taking a shower. Successful campaigns tend to be carefully researched, well thought-out and focused on details and execution, rather than resting on a single, grand idea. Planning a marketing campaign starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement.
Here are some ways to launch your campaign:
Speak at community events. Offering your expertise at public occasions is an easy way to get the word out about your business. You'll maximize your impact and lend credibility to your product or service.
Ask customers for referrals. Generating referrals from current customers is one of the best ways to market your business. Don't forget to query your vendors (they're likely to have many contacts) and explain to your customers exactly what kinds of referrals you're looking for and how they can help.
Spend two days in your customers' shoes. To find out what your customers really want, visit a wide range of businesses they're likely to frequent. Observe how customers are treated, as well as the kinds of services that appear important to them; then adapt your business accordingly.
Offer free samples. If you can get someone to try your product or service, chances are they'll buy it later. Have employees pass out product samples in front of your business; if you provide a service, offer free services on a trial basis.
They can create effective and memorable campaigns leveraging different media such as:
Online media, including interactive ads and banners on websites
Print media
Social media
Publicity
Direct mail
Email
Radio
Television
Telemarketing
Events and trade shows
Search engines
Outdoor media
True marketing campaigns are more than just advertisements. Complex campaigns leverage multiple mediums, use a sequence of messages over an extended timeframe, support positioning, define a brand experience, and handle the campaign fulfillment and selling.
Campaigns can also be simple – using a single medium, with a single message and call-to-action. Here are three examples of very simple campaigns:
Who is the target audience?
A target audience is a particular group of consumers within the pre-determined target market, identified as the targets or ‘recipients’ for a particular advertisement or message. Businesses which have a wide target market, will focus on a specific target audience for certain messages they are trying to send, such as The Body Shops Mother’s Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves.
Understanding the campaign target audience is paramount in developing effective advertising strategies. Your research, other information and consultation with your internal stakeholders and program managers (where appropriate) will contribute to defining the advertising target audience. To maximize the success of your objectives, targeting multiple audiences may be appropriate.
Examples:
Core group affected by an issue is 18 - 29 year old females, but it is also important for 30 – 40 year old females; People whose behavior you wish to change, as well as people who will influence those audiences.
What is the goal?
Primary goal
The central policy goal for this campaign should specifically deal with a substantive funding solution for transit expansion and operations in the region and state. The funding solution should go beyond a singular proje