Discussion Questions 1. How would you describe VW\'s new intended business strat
ID: 380264 • Letter: D
Question
Discussion Questions 1. How would you describe VW's new intended business strategy? 2. How would you describe VW's new advertising strategy? 3. Explain how effective you believe that the advertising strategy will be in helping to achieve the business strategy of VW in the long term. 4. Do you agree with Martin when he concludes that the advertising campaign achieved its goal of "igniting a new conversation with owners?" 5. If ad copy "crystallizes a brand's essence." What is the essence of VW? If it can be easily changed with a new ad campaign, what do we know about VW's business strategy? to replace the legendary Beetle as the VW's German parent, the Rabbit name was klid am S e (Pa) So it was audacious indeed when Alex Bogusy, che creative officer of Crispin Porter Many love reaction Bogusky and his the Rabblit dea, talking, then your brand dead. New Beetle ifted U.S division has larm fire, says Crispin President Jelff Hicks Enter Crispin Prter + eog isky, eccentric ad shop Mas using viral and the $50,000 Touareg SUV, alongside $20,000 Gots and has Frne-y old study advertising esoitement for which vw used t0 be n hatohbacks around oties atop Ford Excursion Suvs o uniture or play air gutat That sample, inexpengve, wacky dea has generated Staggying 460 Nts n two years and helped Buger King Dost its first sting of gmn ew decade. The agency's relaunch ofthe seNg brand he ped th. ofDUwws sales tangets by has fueled growth 1998. Just being talkedExplanation / Answer
Major objectives for the closeout phase:
System integration and implementation closeout is a process aimed at ensuring that the recipient of the closeout duty at major points, reconciles activities after the date of expiration, and then finally, documents the fiscal and program functioning and performance of the official and final record. This report seeks to explain the process of system integration and implementation closeout and highlight its challenges.
Major challenges involved with planning the closeout phase:
The challenges that face the closeout phase include the closeout time that needs to be beaten; the books are closed and reconciled despite the end of the project, thus, the project must end before the scheduled end time. Some changes might not be able to be done due to the time limit. In terms of due dates, the sponsor’s might feel the inability to impact or control on due dates. Lastly, poor or bad deliveries mean that the whole process will delay. In conclusion, the project closeout phase is part of the major areas in the system integration and implementation process because it entails of how the system is incorporated into working.
Major tasks that you will need to properly close out your System Integration Project:
The closeout process entails three discrete features, the notification, the reconciliation and the documentation. The notification occurs in three different forms. The early notification states of closeout obligations under an ETA grant must be contained in both the grant and the Solicitation for Grant Application agreement. The second is the advance notification of pending closeout; which states that an email should be sent front the Grant Officer to the recipient and has to be less than six months erstwhile the termination of the grant. The remedial action objective is the most important objective in the closeout process. It consists of the specific goals that are followed for the purposes of protecting the human health together with the environment. Another major objective is to accept the products of the project by a sign-off from customer, steering committee and project sponsor as appropriate.