For the next two questions consider the following argument: According to Natalie
ID: 383019 • Letter: F
Question
For the next two questions consider the following argument:
According to Natalie Adkins, a professor of Marketing at Creighton University who has studied low-literate consumers, says that marginally literate and illiterate consumers rely more heavily on brand images and habitual purchasing than literate consumers do. So if she’s right, and she probably is because she’s an expert, then there is a tangible benefit to brand imaging other than the typically offered blather about intangibles (like consumers desiring connection to a better experience and so on).
A reconstruction of this argument as a Statistical Syllogism (consistent with our method for Arguments from Authority) would include which of the following premises?
Most of what Natalie Adkins says about marketing is correct.
There is a tangible benefit to brand imaging other than the typically offered blather about intangibles.
Professors at good universities who study topics are typically experts on the topic.
Marginally literate and illiterate consumers must rely on brand images and habitual purchasing because they have trouble processing textual information.
a.Most of what Natalie Adkins says about marketing is correct.
b.There is a tangible benefit to brand imaging other than the typically offered blather about intangibles.
c.Professors at good universities who study topics are typically experts on the topic.
d.Marginally literate and illiterate consumers must rely on brand images and habitual purchasing because they have trouble processing textual information.
Explanation / Answer
Option A, Most of what Natalie Adkins says about marketing is correct.
Option B, There is a tangible benefit to brand imaging other than the typically offered blather about intangibles.
Since Natalie Adkins is an expert, we can say that most of what she says about marketing is correct. and her conclusion about the brand imaging should also be correct and that is the main premise of the paragraph written: There is a tangible benefit to brand imaging other than the typically offered blather about intangibles.
The option C is rejected because it says, professors from good universities are typically experts, this is generalizing all professors from universities hence it may not be correct.
Option D says Marginally literate and illiterate consumers must rely on brand images. Here MUST, becomes a strong word and implies they have to rely on brand images etc, hence incorrect.