ID: A ame 8. A category killer is a form of c. retail catalog showroom. d- tradi
ID: 384050 • Letter: I
Question
ID: A ame 8. A category killer is a form of c. retail catalog showroom. d- traditional department store. a. full-line discount store. b. specialty store. 9. Nonstore retailing consists of vending machines and retail franchising. b. a. vending machines and leased departments. consumer cooperatives and leased departments. c. d. direct marketing, vending machines, and direct selling 10. A well-coordinated promotion plan that recognizes the respective roles of each element of the basic types of promotion is a. an advertising campaign. b. integrated marketing communications, d. a channel of communication. the message. c. 11. Trade shows, premiums, and demonstrations are examples of a. publicity b. personal selling. c. advertising. d. sales promotion. Which promotional type has no formal sponsor? a. Publicity b. Advertising 12. c. Personal selling d. Sales promotion 13. The product features, prices, and quality of competing brands are contrasted in what form of message? a. Symbolic b. Subliminal c. Comparative d. Massed promotion Both massed and distributed promotion practices are most related to media a. costs. 14. c. wearout rates. d. messages. b. timing The time it takes for a message to lose its effectiveness is its a. wearout rate b. 15. promotional lag. distributed promotion rate. c. massed promotion rate. d. A highly controversial form of promotion is a. massed promotion. b. subliminal advertising. 16. c. onc-sided messages. d. two-sided messages. 17. Noise is a. b. c interference only in the encoding stage of the channel of communication. d. any interference at any stage along a channel of communication. an unanticipated reaction to an advertisement. interference only in the decoding stage of the channel of communication. 3Explanation / Answer
8. C. Speciality store
Speciality stores are category killer since they don't have any competition as they cater to special needs which can't be met by all or just any other store.
9. D. Direct marketing, vending machines and direct selling.
Nonstore retailing is a type of retailing where retailing is done beyond the confines of stores. Main ways of doing retailing this way are : direct marketing (phone calls, emails), direct selling (personal selling) and vending machines.
10. B. Integrated marketing communications
All the elements of promotion are basically integrated to get the most impact and such a communication is called integrated marketing communications.
11. D. Sales promotion
Sales promotion is inducing more demand to increase sales. Trade shows, demonstrations etc are more hinted towards increasing sales.
12. A. Publicity
Publicity can be positive and negative. Like a news of a brand selling products that contain cancer causing ingredients. And hence it doesn't have a sponsor.