Choose an e-commerce Web site and assess it in terms of the eight unique feature
ID: 3856785 • Letter: C
Question
Choose an e-commerce Web site and assess it in terms of the eight unique features of e-commerce technology dimension described BELOW. Which of these features does the site implement well, and which features poorly, in your opinion? Prepare a short report of the company you have chosen, detailing your findings
• Ubiquity: What kinds of m-commerce applications, if any, does the site offer? (Such applications increase ubiquity by making e-commerce available from a wider range of devices.)
• Global reach: Does the Web site try to reach consumers outside of its host country? If so, how well is this implemented?
• Universal standards: There should not be much variance between Web sites with respect to this feature of e-commerce technology.
• Richness: Does the Web site use animated graphics, Flash animations, online video, or streaming media to deliver marketing messages? If so, how effective does the student find these features? Do they aid the consumer’s experience, or hinder it?
• Interactivity: In what ways is the Web site interactive?
• Information density: Students should note what, if any, information (via registration or through other means) a Web site overtly collects from visitors or users.
• Personalization/Customization: In what ways does the Web site personalize its marketing messages? For instance, is the user greeted by name? Can products and services be customized?
• Social technology: Does the Web site offer ways for consumers to share opinions and preferences. Is there any capacity for content generated by users?
Explanation / Answer
We consider E Commerce giant Amazon Inc for time being. Let's describe the unique features of e-commerce technology dimensions
1) Ubiquity: The Ecommerce portal has been the talk of the town since past few months and can be accessed on all major platform i.e iOS, Android,Windows etc. It is platform independent and can be accessed on Desktop browsers as well Mobile Apps, although the m-commerce or mobile commerce app has limited features.
2) Global Reach- Amazon is available across major countries with solo existence as well tie ups with local brands, witht the recent example of acquiring of Mid-East E-retailer Souq.com
3) Universal standards- It follows some strict universal standards such as customer feedback and time ly delivery as other major players like Walmart.
4) Richness- It has some rich visuals and UI as compared to other ecommerce giants and a efficient system as well for ADs.
5) Interactivity: The website has is well developed and responsive wrt to ui features.
6) Information density: the website has a vast consumer base which enables them to generate enough interactive data for tailor made requests for enabling the user with required items/products.
7) Personalization/Customization: it consists of wish list features which helps the user to make a choice about products they like or wish to buy.
8) Social technology: it has facebook/twitter/instagram account to reach out to the customers with offers and notification systems.