Choose one organisation that you have worked for (or one that you are familiar w
ID: 3879060 • Letter: C
Question
Choose one organisation that you have worked for (or one that you are familiar with).
Identify the digital content that needs protection for this organisation, and identify the mechanisms to protect this digital content. Include: For each type of digital content, determine whether you recommend using patents, trade secrets or other mechanisms to protect it.
Are these mechanisms sufficient? If some digital content items are distributed to customers, how can you protect your rights so that your digital content is not re-sold by your customers to others?
What kind of techniques will you use and how effective are they?
Use examples to support your arguments.
Explanation / Answer
The digital media has completely changed the way how we access information.
Let us take an example of Macmillan publications It is basically a publishing house published books of different sectors also includes digital content in digital e books .
It is imposible to completely prevent digital content but measures are always taken in order to minimize the impact. It was always depend on type of content they develop in order to determine what type of mechanisms they have to used to protect digital content.
Some of the ways includes-
Copyrights Of content-
It is basically a type of intellectual property (IP) that protect the work or content for its developer .It helps in creating a proof of ownership of your work.It was resembled by a symbol ©.
Watermarks-
Watermarks is something related to protection of any image belongs to. It is basically a transparent mark included in the image which genrally contains brand logo brand name or anything related to brand.
Name, logo and taglines
Some projects in any organization or content or even name and logo sometimes require as to be registered asTrademarks so that it will provide you legal protection from thefts and in an infringement case.
Portals/Restricting Access of content-
This methodology also be taken sometimes so that the content in your portal cannot be copied by sometimes even password protection are also,a password protected portal allows access to your clients while restricting access to other users.
Now if we talk about your next problem are these mechanisms sufficient?
No actually these are not completely sufficient I think but it will secure your content upto a great extent. It is imposible to completely prevent digital content but measures are always taken in order to minimize the impact.
Thankyou