Imagine that you recently purchased a car dealership in Columbus, Ohio. After th
ID: 399352 • Letter: I
Question
Imagine that you recently purchased a car dealership in Columbus, Ohio. After three months of working at the facility, you realize that you have much to learn. You would like to visit the dealership in Dayton, Ohio--one of the highest-producing operations in the company. You'll need approval from the regional director, Jarissa Jones, who manages several dealerships in the Midwest.
1) Briefly analyze your audience. How receptive will she be to your idea? Why?
2) Should you use the direct or indirect plan to organize the email? Why? Use the material from Chapter 12, citing page references, to justify your choice.
3) For the opening paragraph, first capture attention and then clearly and concisely describe your request.
4) For the middle paragraphs, list and explain the key benefits of your idea, to you and the company. Also list any potential objections Jones may have (ex: travel expenses, the performance at your dealership while you are away). How should you address these objections and subordinate them?
5) For the closing paragraph, write the specific action you would like Jones to take after reading your email.
You may need to do a little bit of research to answer some of the above questions (such as the one about travel expenses). You may invent dates and names as needed in context.
Explanation / Answer
ANSWER-
1- ACCORDING TO THIS STUDY, my audience will be the regional director, Jarissa Jones, who manages several dealerships in the Midwest.so, i have to analyze what she does, address, contact no.,etc. i think she will be very receptive to my ideas like to improve sales ,gaining knowledge,experince with her help in columbus,ohio.
2- i would use the direct plan to organize the email because it would be the best approach to get the attention of jones and make her to provide the approval of my visit at dayton facility. in my direct approach the main idea such request or recommendation will be on the top of my document which will caught her attention.
3 - OPENING PARAGRAPH-
JOHN JAMES(invented name) xyz street columbus,ohio 7468247027
1st nov,2018
JARISSA JONES, the regional director dayton,ohio
DEAR MAM,
I would like to request/inform you that i have purchased car dealership in columbus,ohio and running it for past 3 months.i have heard about the dayton facility which is the highest in producing operations to improve sales.SO,i want to request you for the approval to visit dayton.(opening paragraph)
4-MIDDLE PARAGRAPH-
key benfits- first point would be gaining the experience of observing the process occuring at dayton facility. second point would be to observe how people at dayton work to improve process.third point would be to know the mistakes or wrong in current approach conducted by my columbus facility. benefits to me- gaining the experience from best improvement in my skills & knowledge. learn to make strategies according to the situation.
benefits to company- increament in process operations. increase in sales at columbus
*potential objections by the jones could be-
TRAVEL EXPENSE- it is the cost which could be incured while traveling from columbus to dayton,ohio.
this cost of travel would be incured by me not a single penny would be spended from your side.this could make her to give approval more instantly.
COLUMBUS FACILITY TAKECARE AFTER I AM GONE- this could be the main concern for her that what would happen in my facility at columbus after i am gone to dayton but i will ensure that i will leave my facility in good & trusted hands which maintain the current scenario of the columbus. but the visit at dayton will be all worth.(MIDDLE PARAGRAPH)
5- CLOSING PARAGRAPH-
I look forward to get your approval for my visit at dayton facility. HOPE you will grant my request as soon as possible.
THANKS,