Social networking is a popular method of communication for individuals, business
ID: 399571 • Letter: S
Question
Social networking is a popular method of communication for individuals, businesses, and organizations of all kinds. Conduct some research online and identify how companies are utilizing some of the most popular social networking sites in their marketing strategies. Consider the target markets businesses are trying to reach and whether you think they have been successful in reaching those markets via social networking sites. Are some companies doing really creative things to get customers’ attention? What are they doing, and how successful have they been?
Explanation / Answer
Companies are successfully using social networking sites in their marketing strategies. They are using the ad services of websites like Facebook, Youtube, Twitter, Instagram etc to increase their customer base and to market their products throughout the world. Further, companies post videos related to their products on these websites. Fortune companies are even using their brand to hire exceptional talent through websites like Linkedin. Depending on their product, businesses try to reach target market within the country or throughout the world. Based on interests, searches and other activities of the customers on the social networking sites, companies can post relevant ads and reach their target market who are more likely to buy the product or service. For example, a customer who likes pages of certain brand like Nike are usually targeted with the product ads of the same brand. In addition, the companies have their own pages and groups on their sites through which they gather their fanbase at one place. These pages and groups are then used to market their products and services and to get continuous feedback from their customers. Companies which do not have huge marketing budgets are coming up with creative ways to market their products on social networking sites. Being active on their social media pages, posting video ads, promptly responding to customer queries, visually appealing ads, linking social media sites directly to ecommerce sites, using humor in the ads new product inaugurals and offers, competitions, giveaways etc are some of the creative things that companies are doing to successfully market their products on social media. .