Social networking is a popular method of communication for individuals, business
ID: 399572 • Letter: S
Question
Social networking is a popular method of communication for individuals, businesses, and organizations of all kinds. Conduct some research online and identify how companies are utilizing some of the most popular social networking sites in their marketing strategies. Consider the target markets businesses are trying to reach and whether you think they have been successful in reaching those markets via social networking sites. Are some companies doing really creative things to get customers’ attention? What are they doing, and how successful have they been?
Explanation / Answer
Taking an example of Shoppers Stop, as how they use Social Media marketing on various channels like FaceBook, Twitter, YouTube etc. and by various marketing strategy aspects. Also it shows how and why they have been so successful:-
- Virality aspect- sharing what you like with friends through the app will spark of Facebook conversations.
-Shoppers Stop celebrated the one million fans on Facebook milestone by giving a Rs 200 discount to all their Facebook fans.
- Online contest- SS invited people to tweet using the hashtag #sstweetstore to win a variety of different prizes, announced for specific milestone numbers
Designing apparels with use of funkiest props
Upload pictures and videos
Winner – Collection / label by his/her name
Cash Prize – Rs. 50,000/-
Short stint at MTV Splitsvilla