Subject: International Marketing Question 3: Conduct some secondary research and
ID: 410270 • Letter: S
Question
Subject: International Marketing
Question 3:
Conduct some secondary research and identify two successful online businesses that operate in the social network space. Explain their online market strategies.
Using social networking tools for international marketing This case study was prepared by Heather Gray, Robin E. Roberts and Luke Houghton he challenge for businesses today is how they can best use social networking sites such as Facebook and Google+ in their international marketing strategies. With the global increase in the popularity of social networking tools such as Facebook, Linkedlin and Google+, businesses have been trying to leverage marketing opportunities through these and similar sites. While user comparisons between Facebook and Google+ provide astute social networkers with an analysis of and the benefits for joining a particular site, businesses are driven by a different consideration set when selecting and managing multiple social networking sites to facili- 16 tate their international marketing efforts. The challenges and opportunities The speed at which social networking is changing and evolving, combined with the exponential growth of companies seeking to create links into these social net- working sites for their business growth, means a spe- ount for businesses. The proliferation of smartphone technology platforms that enable users to access social networking sites 24/7 further highlights the crucial need for social media marketers to be skilled in their ability to operate confidently and dynamically in this online environment.2 The skills related to building a site, adapting the tools to maximise user engagement and formulating the analytics to measure the success are some of the cific skill set to engage with this new digital market space is challenges faced by marketers implementing a social media strategy Companies reach their global audiences with online advertisements or Facebook pages that are customised by location and language. Accessing the repository of personal information such as birthdays, life events, status updates, group memberships, hobbies and user interests enables companies to personalise their advertising in a precise and mely manner. The nature of internet communication facilitates direct and instant for a company, which provides valuable insight into their consumers and the ir advertising and promotional methods. Many companies have yet ti effectiveness of t to fully exploit the volume of consumer behaviour data already captured in this process The power of referrals and word-of-mouth recommendations is harnessed by businesses to reach potential consumers by linking into a customers social networks of online friends. For example, an online retailer could build a Facebook application that allows a consumer to recommend products to their friends. This promotional strategy can be extremely effective given the credibility of word-ofmouth referrals and the increasing number of friends an average user has on Facebook. The potential is limitless, particularly with the expansion of social networking into the mobile web cated statistical websites provide comprehensive analyses of the information gathered from a range of international and national social networking sites. These sites Tracking and tracing social media Dedi CASE STUDY 1 Usine social nenvorking tools for incermational marketing 563Explanation / Answer
After extensive secondary research we have identified 2 very successful online businesses that are operating in social network space.